[Blind Gossip] There has been a lot of chatter about who will take the place of this popular TV host.
There are three things we want to share with you about the search for his replacement.
The first is that it isn’t really a replacement search at all. It’s a marketing stunt!
The second thing we want to tell you is why producers are doing this.
“The Replacement Search” will bring attention to the show, help retain existing fans, and attract a potentially larger audience to the show.
That sounds reasonable.
It’s a game. They will cast a wide net so that celebrities will come clamoring to “try out,” thinking that they might eventually be the “winner” of the grand prize (the hosting gig).
We could see everyone from dramatic actors to comedians to reality stars to media types wanting to host the show for a few days just for bragging rights!
Those celebrities will each bring their own fans as viewers.
Each celeb will be happy to promote it on their own social media, which means that their individual fan bases will tune in to see their celebrity, broadening the audience. Producers hope that some of those eyeballs will “stick” and continue to watch the show even when their celeb is no longer hosting.
There is an additional concept at play here.
The other thought is that it is a unique opportunity to attract a more diverse audience. The show’s audience has been the same for years and this is a way to attract new viewers of different races, nationalities, ages, and educational levels by having guest hosts from a variety of different backgrounds.
Diversity is now a goal of many TV productions, so this is not surprising.
Sorry if you are disappointed that The Replacements are just a marketing stunt. At least they should have fun with their guest spots.
The third thing we want to tell you is… the search is already over!
This is a valuable show and they were not about to leave it to chance! The producers knew exactly who they wanted from the beginning.
The Chosen One is someone who has been a frequent guest on the show and is well-acquainted with the format.
They have been secretly working with him for months with practice runs done on camera so he can relax and get into the flow of it.
He just needs to focus on doing the job and not get caught up in the publicity and the fame that come along with it.
Any other concerns about The Chosen One taking over?
One minor concern.
He is technically very good and has picked up the role quickly. He is a smart guy, so that is no surprise.
However, it’s not enough for him to be technically good. He has to be likeable as well!
That’s harder to pull off because the job moves fast and he tends to get a little stiff and intense when he focuses.
They’ve been coaching him to smile and relax and enjoy the job. He is actually a very likeable guy when he smiles and has fun with it!
If he can strike that balance between technical and personable, the old fans will respect him and the new fans will like him.
They hope that the combination of the marketing stunt and the training of The Chosen One pays off.
If they get lucky, they believe that the show’s ratings could actually break new records!
Monty Hall had to comfort contestants on Let’s Make A Deal when they chose a goat.
In this case, though, a goat may be the best choice!
Similar: Coast Conflict
The Chosen One:
[Optional] Who would you like to see host the show, either permanently or temporarily?