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His Mess To Fix

SOLVED!

[Blind Gossip] This major celebrity seems to be making a lot of bad decisions lately!

He is known primarily as a singer, but he did start out on a TV show and picks up the occasional acting gig.

Despite his all-American appearance and amiable demeanor, he’s actually not the nicest guy in the world. He has a family but has been cheating on his actress wife forever.

Oh, and he gets really stupid when he drinks.

His long-time publicist used to do a good job covering up his indiscretions.

If a rumor was about to break about him spending too much time with a member of the opposite sex, you would suddenly see articles appearing about how in love he was with his wife and how wonderful their life is together. Those articles would effectively dilute the rumor and tilt the narrative back in his favor.

For some reason, he fired that long-time publicist last year and hired a very large PR firm instead.

Sad for the ex-publicist. A major win for the new publicist.

However, after Singer was caught getting drunk and flirty with a co-star recently, there was a surprising lack of damage control. He simply went back to work, looking downcast and slightly embarrassed.

Where is the spin from his new PR firm? It’s not like them to sit back and do so little when a star is in crisis.

Maybe they have a secret, long-term plan? Or maybe they are they so busy with their newest high-profile client (a former TV actress who recently married well) that they left our singer to fend for himself? 

We do know that this lack of action has his wife – who has a different publicist – royally pissed!

What he does reflects on her. Every time he behaves like an assh*le it makes her look like a fool for staying with him. She is sick of it. Their marriage is in trouble and her PR firm is not going to jump in to save him. This is his mess to fix, not hers.

He’d better fix it fast.

Similar: Why She Is Out Of Sight

Singer:

Actress Wife:

[Optional] Singer just hired you as his publicist. How would you handle this?

SOLVED!

Singer: Justin Timberlake

Actress Wife: Jessica Biel

A couple of weeks ago, Singer Justin Timberlake went out drinking with some of his cast mates from Palmer, including Alisha Wainwright.

During the evening, Timberlake was was caught on video holding hands with Wainwright underneath the table.

Then she caressed his hairy knee and inner thigh.

Note that Timberlake was not wearing his wedding ring during this incident.

“It was innocent!” Timberlake proclaimed.

Riiight.

Now, an “apology” from Justin Timberlake.

I stay away from gossip as much as I can, but for my family I feel it is important to address recent rumors that are hurting the people I love.

A few weeks ago I displayed a strong lapse in judgment — but let me be clear — nothing happened between me and my costar. I drank way too much that night and I regret my behavior. I should have known better. This is not the example I want to set for my son. I apologize to my amazing wife and family for putting them through such an embarrassing situation, and I am focused on being the best husband and father I can be. This was not that. I am incredibly proud to be working on Palmer. Looking forward to continuing to make this movie and excited for people to see it.

 
 
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A post shared by Justin Timberlake (@justintimberlake) on

We say “apology” because there are elements of this statement that are so weak that they detract from the message.

“I feel it is important to address recent rumors that are hurting the people I love.”

No, Justin. The rumors aren’t hurting your family. Your bad behavior is hurting your family.

“… a strong lapse in judgement.”

A lapse, a severe lapse, a terrible lapse, a serious lapse? Yes. A strong lapse? No such thing. Lapses show weakness. You can’t have a strong weakness.

“This was not that.”

That was such bad phrasing that we don’t even know where to start.

“Looking forward to continuing to make this movie and excited for people to see it.”

Seriously, Justin? You just acted like a drunken, cheating jerk but want to take this opportunity to plug your movie? Sigh.

Worst of all was the timing of the “apology.”

For a few days, there were weak denials that anything was going on. Then everybody shut up.

From a PR perspective…. that is a freaking disaster!

Reports that Justin Timberlake’s wife, actress Jessica Biel, had laughed off the incident were completely false. She was furious.

Look, whether or not you like Timberlake and Biel together, she is his wife. They are married. They have a four-year-old child at home. Her reputation is tied to his, and she did nothing wrong here.

Timberlake is nearly 40 years old. You can’t pass off his bad behavior on being a stupid, drunk, spoiled teenager anymore.

Jessica Biel’s PR firm – which is not Timberlake’s – was not about to jump in and rescue his sorry butt for the umpteenth time. They stayed quiet.

That was very, very smart of Jessica and her team. They can jump back in now that the apology has been issued. Biel should be thanking her PR firm (The Lede Company) today for advising her correctly on this matter.

Justin Timberlake embarrassed himself. He embarrassed his wife. This was his mess to fix.

Unfortunately, his new publicist, Sunshine Sachs, seemed to drop the ball.

Justin Timberlake just happened to have fired his long time publicist last year and hire Sunshine Sachs instead.

Yes, this is the same PR firm that was recently hired by Meghan Markle and Prince Harry!

Both disasters.

We have to tell you that other publicists have been absolutely stunned by how Timberlake’s new publicist handled – or failed to handle – this debacle over the past couple of weeks.

The “apology” statement is out now, but, boy, what a screw up.

One final note: The client is ultimately in charge of the client/publicist relationship. It is possible that Sunshine Sachs advised him properly and that Justin Timberlake vetoed their advice and decided it would be better not to do anything.

Whatever happened, JT did not come out of this looking good.

Congratulations to Theotherwoman for being first with the correct response!

Yes, there is definitely something ironic about the name of the winner!

Reader Interactions

Comments

  1. theotherwoman says

    Timberlake and Jessica Biel.
    Admit he was wrong instead of trying to lie and make it worse

  5. hunkydory says

    Justin Timberfake
    Jessica Biel
    Would not accept him as a client. Too much pooper scooping.

  6. dagnabbit11 says

    Singer:
    JT
    Actress Wife:
    Beil
    [Optional] Singer just hired you as his publicist. How would you handle this?
    ” Oh he always gets lovey dovey when he drinks tequila, it’s nothing!”

  10. truthseeker007 says

    I don’t know who singer and actress is but the PR firm is Sunshine Sachs. I’m in the business. They are the worst.

  14. ghostrider44 says

    Justin Timberlake. I would have him take happy photos with his family to show it was nothing.

  18. Zafona says

    Justin T. of course. He’s not worth Jessica. I always knew he’s not a husband material and is a mean person in private. He was awful to Britney, publically shamed her after they broke up. He also throw Janet under bus after the Super Bowl scandal. No decent guy would do such things.
    [Optional] I wouldn’t take a job like this.

  25. menageafoie says

    This is Justin and Jessica. His former pubbies did a good job, I never thought they were in trouble. Yeah, this time he’s on his own.

    How would I handle it as a pubbie? I would have left it as it was with the “he’s embarrassed and sorry” line, and told him to shape up or I would quit. Of course, I’d never want that job in the first place – I abhor that kind of fakery and people who cannot ‘own’ themselves.

  26. lizbette says

    Singer: Justin Timberlake

    Actress Wife: Jessica Biel

    Sunshine Sachs is too focused on the Meghan Markle trainwreck

  29. KCeagle says

    Justin Timberlake
    Jessica Biel

    Justin makes a pretty mess chasing after other chick’s dress. Jessica is a beautiful woman and deserves better than a former Mouseketeer who can’t keep his member n’synch.
    His handlers need to direct him to a discreet madame and her stable of fine lasses and fine phillies.

  32. Searlait says

    Singer:
    Justin Timberlake
    Actress Wife:
    Jessica Biel
    [Optional] Singer just hired you as his publicist. How would you handle this?
    For starters I’d send him somewhere to address his issue with alcohol.

  33. mrs_right says

    Justin Timberlake
    Jessica Biel.

    Wow. What an *hole. Wouldn’t touch that with a 10 meter cattle prod. Boy better straighten up and fly right.

  38. trivialtime says

    Justin Timberlake & Jessica Timberlake (she isn’t riding a turnip truck and hasn’t for a long long time)

    Deny deflect deflect. <——- not in my ethics playbook

  41. traherne says

    Justin Timberlake and Jessica Biel

    At this point she’s only sticking with him to keep her questionable A-list status, so it’s hard to feel terribly sorry for her.

  44. TeacherKat says

    Justin Timberlake
    Jessica Biel

    Optional: I’d tell him to stop being a cheating d* and then he wouldn’t have a PR problem.

  50. djbrink says

    Justin Timberlake
    New PR firm is Sunshine Sachs who also represents Meghan Markle.
    Jessica Biel is probably pissed she looks like a fool. That was not friendly under the table hand holding. No one in a marriage or relationship should do that. He was drunk and definitely didn’t think anyone could see but they could!
    If they want to keep the image going they should have flown Jessica to the movie set and got photos of them all hanging out together as if nothing was wrong and they were all…

  52. GooglyMoogly says

    Justin Timberlake
    Jessica Biel
    I guess it’s died down so nothing to see here.

    If anyone cared about this hand holding business I’d have him shown with his kid and wife at a park or laughing at a Christmas thing.

  54. High Steppa says

    Justine Timberlake and Jessica Biel Timberlake. New client was Duchess Meg. I’d put him in some high profile charitable work, quick!

  64. booboo1 says

    Justin Timberlake
    She should move on with someone who can think about someone other than himself

  66. alicat24 says

    Justin Timberlake
    Jessica Biel
    Claim that he was drunk and no longer drinking and it was a one time flirty indiscretion

  67. Midsomerfan says

    Justin Timberlake
    Jessica Biel
    I think it is getting harder and harder to hide this sort of thing, what with social media and smartphones – everyone has a camera in their hands.
    Is Megan M the PR firm‘s biggest client, I wonder?

  72. zappy2050 says

    Justin Timberlake.

    Let him keep his head low and go back to work. Do not be seen with the costar again – although obviously they are having an affair.

    Do NOT “fly the wife into town”, etc. Just lay low. Finish the film and go home. To promote the film, he can walk the red carpet, but with his wife, not his costar. Try to put distance between him and the costar – no joint appearances, etc.

    Not sure how much it will help him long term though – he is obviously a serial cheater.

  78. gaelgirl24 says

    Mickey Mouse Club alum Justin Timberlake, of course.

    Hang in there, Jess. You deserve better than this.

  80. millergal says

    Justin Timberlake
    Jessica Biel
    I would tell him to not comment on his most recent indiscretion. He and Jessica need some pics together. I would advise him there is only so much a publicist can do and he must be more discreet. I probably wouldn’t last long!

  86. perspective4509 says

    Justin Timberlake getting caught with the girl from raising dion. Jessica Biel for the wife. I was wondering why nobody said anything about the picture

  93. gc02ef says

    Justin Timberlake
    Jessica Biel
    Kind of hard to deny it. At this point, I’d admit it, or get a divorce. I hate cheaters!

  99. Pinkieswear says

    Justin Timberlake and Jessica Biel.

    I’d tell him if he insists on being a crappy husband, he should dump his wife and stay single. Also, his wife will be given a generous settlement, no debate.