[Blind Gossip] In the most refined, educated, cultured, polished, and modern way, this celebrity couple reacted to a proposed change to their branding.
Their reaction was basically, “What the f*ck? What the actual f*ck?!”
So if you read something about how they have accepted the change, roll your eyes.
They have definitively NOT accepted this change. They are furious beyond belief!!! This will cost them millions of dollars. They have sunk a lot of money into two-word branding, websites, trademarks, logos, etc. They are asking their attorneys if they have legal standing to fight.
Their rationale for fighting?
The word [redacted] is already being used on towels, on liquor, and on soda brands! They think they should be able to use the word the way they want to.
Maybe. However, fighting the husband’s family on this could potentially make a bad situation even worse!
It is possible that if they even signal that they are going to fight for that one word, the family could withdraw permission for the second word as well.
Meaning… the couple could have certain titles taken away from them and have both words of the trademark challenged.
Since the titles are pretty much all they have left, they might want to quit while they are behind. Better to settle for half than none?
Perhaps their time would be better spent coming up with a new brand.
In between all that yoga, of course.
Did the family do the right thing? What should the couple do?
Similar: The Big Plan
[Optional] Give them a new brand name! Creativity encouraged!
Couple: Prince Harry and Meghan Markle
Well, that was fast!
Prince Harry and Meghan Markle will cease calling their brand “Sussex Royal”!
This change is being made because The Queen does not want them to use the word “royal” in their brand.
That was a strong move by Queen Elizabeth.
Harry and Meghan have made clear that they don’t want to fulfill the RESPONSIBILITIES of being royal… but still want all the BENEFITS of being royal.
Could you imagine if you walked up to your boss today and said, “I quit! I don’t want to do any more work. But I expect to keep my corner office and my title and my salary and my benefits!”
Well, The Queen heard all that nonsense, clapped back with some serious side eye, and said, “GTFO!”
Just kidding. The Queen would never say that.
But she did say, “No.”
From The Guardian:
Duke and Duchess of Sussex to ditch word ‘royal’ from branding
The Duke and Duchess of Sussex will no longer use the word royal, as in their “Sussex Royal” branding, a spokeswoman for the couple has said.
The spokeswoman said: “While the duke and duchess are focused on plans to establish a new non-profit organisation, given the specific UK government rules surrounding use of the word royal, it has been therefore agreed that their non-profit organisation, when it is announced this spring, will not be named Sussex Royal Foundation.
“The Duke and Duchess of Sussex do not intend to use ‘Sussex Royal’ in any territory post-spring 2020.”
Prince Harry and Meghan Markle had been using the brand “Sussex Royal” and implementing it on everything from trademark filings for various goods and services, social media (particularly Instagram) accounts, their charitable foundation, and their website.
Those trademark applications must now be cancelled!
Which means we will now be deprived of prestigious Sussex Royal gear like this:
Oops, sorry. That wasn’t part of their product line.
Anyway, this is a huge blow to the couple’s plans and they are definitely NOT happy about it.
Your friends at Blind Gossip told you that Meghan Markle, in particular, was ready to fight to use the word “royal.”
She felt legally entitled to keep the Sussex Royal brand that she was building, and considered mounting a legal challenge against the British Royal Family to retain the brand name, including the word “royal.”
And now we have confirmation of that from another source.
From Daily Mail:
Defiant Meghan tells friends there’s nothing ‘legally stopping’ her and Prince Harry from using their Sussex Royal name, despite Queen banning them from using it
Meghan Markle has told friends there is nothing ‘legally stopping’ her and Prince Harry from using their Sussex Royal name, despite the Queen banning them from using it, DailyMail.com has learned.
The 38-year-old complained to her inner circle that using the name ‘shouldn’t even be an issue in the first place and it’s not like they want to be in the business of selling T-shirts and pencils,’ the insider said.
They added: ‘Meghan said she’s done with the drama and has no room in her life for naysayers, and the same goes for Harry.’
The news did not sit well with Meghan, as her friend explained: ‘Meghan said the global projects they are working on speak for themselves and they chose that name to protect the royal name, not profit off of it.’
That last line is one of the funniest things we’ve ever read! Of course she was planning to profit off of the brand!
Now that the brand name Sussex Royal has been snatched away from her, Markle and her team will spin it like it’s no big deal.
But, the insider added: ‘Meghan has told her inner circle that their success is inevitable with or without their current brand name.
‘She said regardless of the name, Harry and Archie have royal blood and no one can take that away. And that as a family, they will always be considered royalty.
‘She said they know what their true intentions are and that’s all that matters.
Oh, please! Their true intentions are to make money off of Harry’s heritage. Full stop.
One additional note about the consequences if Markle had not let go of the word “royal.”
Blind Gossip found out that if Meghan Markle had actually tried to fight the BRF (British Royal Family) on the use of the word “royal” in her brand, things could have gotten even uglier!
The BRF would have played hardball.
They would have taken away more.
No more Duke and Duchess.
No more Sussex.
Oh, yes. They would have taken it ALL away!
That would have been absolutely devastating to the couple’s efforts to market themselves as special and elite and privileged.
Prince Harry will always be Prince Harry. However, Meghan Markle would have been without any title.
Not Princess Meghan, not Her Royal Highness, not Duchess of Sussex, not anything that connotes prestige. She would have been Meghan Markle, or perhaps Meghan Mountbatten-Windsor. But no title.
To go from entitled to untitled was unthinkable. And THAT is why Harry and Meghan caved on the “royal” part of their brand.
Frankly, Meghan Markle was incredibly dumb to have even hinted at defiance by having her friends release statements about her being legally entitled to the word “royal.” She could have easily have lost “Duchess” and “Sussex” too.
Meghan Markle should mind her step.
Royal Crown Cola? Crown Royal Whiskey? Royal Caribbean Cruises? You’re all good to go!
Sussex Royal? DENIED!
Congratulations to Boyjack4 for being first with the correct response!
By the way, we loved some of your “rebranding” suggestions.
Harry and Meghan just updated their SussexRoyal.com website with some incredible details about what the new agreement will look like.
They are still arguing about their right to use the word “royal”!
And they are not establishing a charitable foundation.
This is astonishing!
We are pleased to now be able to share with you an update on many of the details agreed at a meeting of The Royal Family in January 2020, which outlines The Duke and Duchess of Sussex’s new roles, taking effect Spring 2020. We had hoped to be allowed to share these details with you sooner (to mitigate any confusion and subsequent misreporting), but the facts below should help provide some clarification around this transition and the steps for the future.
As agreed and set out in January 2020:
It is agreed that the commencement of the revised role of The Duke and Duchess of Sussex will take effect Spring 2020 and undergo a 12 month review.
The Royal Family respect and understand the wish of The Duke and Duchess of Sussex to live a more independent life as a family, by removing the supposed ‘public interest’ justification for media intrusion into their lives. They remain a valued part of Her Majesty’s family.
The Duke and Duchess of Sussex will become privately funded members of The Royal Family with permission to earn their own income and the ability to pursue their own private charitable interests.
The preference of The Duke and Duchess of Sussex was to continue to represent and support Her Majesty The Queen albeit in a more limited capacity, while not drawing on the Sovereign Grant.
While there is precedent for other titled members of the Royal Family to seek employment outside of the institution, for The Duke and Duchess of Sussex, a 12-month review period has been put in place.
Per the agreement The Duke and Duchess of Sussex understand that they are required to step back from Royal duties and not undertake representative duties on behalf of Her Majesty The Queen.
As agreed and set out in January, The Duke and Duchess of Sussex will retain their “HRH” prefix, thereby formally remaining known as His Royal Highness The Duke of Sussex and Her Royal Highness The Duchess of Sussex. The Duke and Duchess of Sussex will no longer actively use their HRH titles as they will no longer be working members of the family as of Spring 2020.
That HRH business is clear as mud.
As the grandson of Her Majesty and second son of The Prince of Wales, Prince Harry, The Duke of Sussex remains sixth in line to the throne of The British Monarchy and the Order of Precedence is unchanged.
But still in line behind allllll these people…
It was agreed that The Duke and Duchess will no longer be able to formally carry out ‘official duties’ for The Queen or represent The Commonwealth, but they will, however, be allowed to maintain their patronages (including those that are classified as ‘royal’ patronages).
If they are “royal” patronages, shouldn’t they be allocated to working royals?
It is agreed that The Duke and Duchess of Sussex will continue to require effective security to protect them and their son. This is based on The Duke’s public profile by virtue of being born into The Royal Family, his military service, the Duchess’ own independent profile, and the shared threat and risk level documented specifically over the last few years. No further details can be shared as this is classified information for safety reasons.
In relation to the military, The Duke of Sussex will retain the rank of Major, and honorary ranks of Lieutenant Commander, and Squadron Leader. During this 12-month period of review, The Duke’s official military appointments will not be used as they are in the gift of the Sovereign. No new appointments will be made to fill these roles before the 12-month review of the new arrangements is completed.
While per the agreement, The Duke will not perform any official duties associated with these roles, given his dedication to the military community and ten years of service he will of course continue his unwavering support to the military community in a non-official capacity. As founder of the Invictus Games, The Duke will proudly continue supporting the military community around the world through the Invictus Games Foundation and The Endeavour Fund.
Based on the Duke and Duchess of Sussex’s desire to have a reduced role as members of The Royal Family, it was decided in January that their Institutional Office would have to be closed, given the primary funding mechanism for this official office at Buckingham Palace is from HRH The Prince of Wales. The Duke and Duchess shared this news with their team personally in January once they knew of the decision, and have worked closely with their staff to ensure a smooth transition for each of them.
So smooth. You’re fired!
Over the last month and a half, The Duke and Duchess have remained actively involved in this process, which has understandably been saddening for The Duke and Duchess and their loyal staff, given the closeness of Their Royal Highnesses and their dedicated team.
As The Duke and Duchess will no longer be considered full-time working Members of The Royal Family, it was agreed that use of the word ‘Royal’ would need to be reviewed as it pertains to organisations associated with them in this new regard. More details on this below.
As shared in early January on this website, The Duke and Duchess of Sussex do not plan to start a ‘foundation’, but rather intend to develop a new way to effect change and complement the efforts made by so many excellent foundations globally.
The creation of this non-profit entity will be in addition to their cause driven work that they remain deeply committed to. While The Duke and Duchess are focused on plans to establish a new non-profit organisation, given the specific UK government rules surrounding use of the word ‘Royal’, it has been therefore agreed that their non-profit organisation will not utilise the name ‘Sussex Royal’ or any other iteration of ‘Royal.’
Not a “foundation” but a non-profit. We wonder if there is more independent financial oversight in the latter. And why is “foundation” in quotes?
For the above reason, the trademark applications that had been filed as protective measures and that reflected the same standard trademarking requests as done for The Royal Foundation of The Duke and Duchess of Cambridge, have been removed.
While there is not any jurisdiction by The Monarchy or Cabinet Office over the use of the word ‘Royal’ overseas, The Duke and Duchess of Sussex do not intend to use ‘Sussex Royal’ or any iteration of the word ‘Royal’ in any territory (either within the UK or otherwise) when the transition occurs Spring 2020.
Still arguing and defiant!
As The Duke and Duchess of Sussex continue to develop their non-profit organisation and plan for their future, we hope that you use this site as the source for factual information. In Spring 2020, their digital channels will be refreshed as they introduce the next exciting phase to you.
The Duke and Duchess of Sussex eagerly await the opportunity to share more with you and greatly appreciate your support!