[Blind Gossip] Remember the days when celebrities supported charities that would actually help people?
Well, this married, high-profile celebrity couple is now rethinking all that!
She wants to reevaluate all their charitable commitments. She believes that some of the causes they said they would support in the past in conjunction with his brother don’t fit their brand. She wants to to ease out of those commitments and focus on charities that are more contemporary and provide better photo ops (e.g. children, animals, environment, minority populations, the arts).
“Good photo ops”?
It’s not like our couple is personally donating princely sums to these charities, so this is really about public appearances and public relations.
Our couple does have several previous commitments already announced. If the wife gets her way, it sounds like they will need to gradually exit from the “uncool” charities.
We’ll call it… Chexit!
Similar: Whinging And Wailing
[Optional] What is “their brand”?