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Scrubbed And Rebranded

April 29, 2021 Blind Gossip

[Blind Gossip] It is always interesting to discover how celebrities behaved before they were famous.

She is a singer. Very successful. She might even EGOT someday!

Like many in the music industry, she did not meet with overnight success. She was talented and got some attention, but she didn’t get real traction until she and her team made a few changes.

It wasn’t about changing her music. It was about changing her.

Basically, they completely rebranded her. Her new image was more edgy/cool/quirky/woke.

It worked, too. Today she is one of the most successful singers in the world!

However, about that “woke” thing…

Before the change, she had a social media account under a different name than the one she now uses professionally.

That person… wasn’t so woke. In fact, some of her old posts were critical of certain groups of people.

One example involved her making fun of people who sing with an accent.

Another had her critiquing the music of an entire race of people. The comment? “I can’t tell you the last song from a black woman that made me think.”

Ouch.

Those kinds of statements certainly take the shine off that incredibly woke and socially conscious image of hers!

If those comments became public, her socially conscious fans might find it difficult to let them slide. There could even be an outcry that would include the “R” word.

That definitely would not fit with her image! So…

During her rebranding, she and her team scrubbed everything from social media that they possibly could, including all her past racist/colorist comments under different accounts.

Those posts are no longer public. However, she and her team are not completely confident they will stay that way.

Over the past few weeks they started talking again about how nervous they are that those past comments could come to light. If there was some sort of expose, it would be a disaster for her brand.

Not Madonna.

Similar: The Old Injury

Singer:

[Optional] Are you a fan of hers?

Blind Items singer

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Reader Interactions

Comments

  1. northernlight says

    April 30, 2021 at 5:43 pm

    Wikipedia says:
    H.E.R. pronounced “her”, an acronym for Having Everything Revealed
    !!!

  2. ahill76 says

    April 30, 2021 at 2:46 pm

    Dove Cameron
    She has an Emmy already and has a new album out.

  3. mcjava says

    April 30, 2021 at 9:50 am

    It’s definitely H.E.R.

    At the Oscars the other night when they were interviewing her after her win, the comment was made that she was on her way to an EGOT, and she was like, oh hellz yeah! The recent conversation and this blind item are just too coincidental 😉

  4. lila8245 says

    April 30, 2021 at 7:15 am

    Changing my answer- I don’t think this is Gaga, since Gaga has always been quirky, and “woke.”

    It’s H.E.R., formerly Gabi Wilson. She started in the business at the age of 9 on Nickolodeon but never really got anywhere until 2016, when she rebranded herself as her new persona. She now has a Grammy and Oscar.

  5. Vreakie says

    April 30, 2021 at 6:58 am

    Taylor swift!.

  6. linder says

    April 30, 2021 at 5:22 am

    Lady Gaga.

    • ghostrider44 says

      April 30, 2021 at 7:34 am

      Definitely Gaga. Clue is Madonna photo and related blind was widely guessed as Madonna.

  7. laura12345 says

    April 30, 2021 at 4:56 am

    Lady Gaga?

  8. yemzz says

    April 30, 2021 at 4:40 am

    It’s H.E.R

  9. barararain says

    April 30, 2021 at 4:29 am

    The only white singers who nearly reached the EGOT are:
    -Cher
    – Adele
    – Taylor Swift
    Sooo, I’m not sure

    • barararain says

      April 30, 2021 at 4:31 am

      Oh and H.E.R.
      I’m too dumb, you can of course make racist remarks towards your own race.
      Still not sure

  10. mastik8 says

    April 30, 2021 at 4:00 am

    Lady GaGa

  11. Canadianna says

    April 30, 2021 at 3:47 am

    Taylor Swift

  12. Fluffy Lilac Slippers says

    April 30, 2021 at 3:03 am

    Could it be Lady Gaga?

    Yes I like her

  13. unearthed says

    April 30, 2021 at 2:26 am

    I had to finally create an account for this. It’s H.E.R.

    Clues: constant references to ‘She’, she just won an Oscar, was known and discovered with her real name as a child but later got famous with her more anonymous branding, has a song called Slide.

    I’m always suspicious of her as an industry person. Strong industry backing all of a sudden, esp. from Grammy’s.
    I remember she constantly shaded SZA (& her accent) on twitter, she’s half Filipina and was on that ‘mixed girls do it…

    • jenna0219 says

      May 4, 2021 at 10:57 am

      LOL.
      It’ll get you every time!

  14. kimmukwest says

    April 30, 2021 at 1:43 am

    Lady Gaga

  15. estyyouknow says

    April 30, 2021 at 1:34 am

    H.E.R.

    I didn’t like it when she culturally appropriated the cheongsam/qipao at last year’s Emmy’s. She is half Filipina but she’s certainly got no Chinese or Vietnamese heritage and by wearing it, she was happy to say “all Asians are the same.”

  16. thisisannoying says

    April 29, 2021 at 11:48 pm

    Sounds like lana del rey, her entire identity is manufactured

  17. Shalaka I says

    April 29, 2021 at 10:21 pm

    Lady Gaga?

  18. angelhair says

    April 29, 2021 at 10:13 pm

    I first thought Halsey or Lana, but it’s Gaga! Grammy and Oscar in the bag. Rebranded from her real name and started wearing crazy fashion after struggling to make it for about 3-4 years. She’s been a big supporter of gay/trans rights since she blew up, so there’s the woke side. This profile must be OLD to have not been found by stan twitter.

    I’m a fan. I respect pop singers who can actually write and perform. I’d like to see a more piano-led project from her, like her pre-Gaga days.

  19. dechdech says

    April 29, 2021 at 10:12 pm

    Camila cabello

  20. SueSue says

    April 29, 2021 at 9:59 pm

    I have no idea…Lady Gaga, maybe? And no, I’m definitely not a fan. She doesn’t have a distinct sound to me; her songs could be labeled “Lady Gaga’s Country Song,” “Lady Gaga’s Disco Song,” and so on. It’s like she writes and sings (or mimics) genres instead of having her own flavor and artistic integrity.

  21. Mel1022 says

    April 29, 2021 at 9:28 pm

    Lady Gaga maybe?

  22. taupeantlers says

    April 29, 2021 at 9:23 pm

    Lady Gaga is the only one I can think of that might ever get an EGOT.

  23. WillowPotter says

    April 29, 2021 at 9:21 pm

    Lady Gaga

    *insert sad face* Yes! I bought her last album and I am surprised that what people were saying was true that she used someone else’s persona as her own because no one knew who. She was and that person passed away like a year after Lady Gaga became successful and she was friends with the person it would be a shame if she still is like that. Cancel culture will come for her.

  24. MelvintheReanimated says

    April 29, 2021 at 9:19 pm

    Billie Eilish? Given that she announced a new album.

  25. busybee65 says

    April 29, 2021 at 8:37 pm

    Billie Eilish

  26. mplsamy000 says

    April 29, 2021 at 8:34 pm

    Billie Eilish?

  27. rc_mags says

    April 29, 2021 at 7:34 pm

    Singer: I’m going to guess Lady Gaga. This is a straight-up guess. Are there any clues in there?

    Am I am fan: Not really, I don’t know anything about her other than I saw the movie Star is Born and liked the feature song.

  28. iknowyoudont says

    April 29, 2021 at 7:26 pm

    I’m thinking Stephanie wasn’t quite as woke as Lady Gaga. Unfortunate but she’ll survive.

  29. kellyp says

    April 29, 2021 at 7:14 pm

    Taylor Swift. Not a fan, she just seems so fake all the time.

  30. Ms_LaRue says

    April 29, 2021 at 6:55 pm

    Oooooo…. Gaga?

  31. brittanybliss223 says

    April 29, 2021 at 6:16 pm

    Sadly, only one person came to my mind, that fit this description. Specifically, the egot part. Really hope I am wrong bc I am a big fan.

    Singer: Lady Gaga

  32. Midsomerfan says

    April 29, 2021 at 5:51 pm

    Katy Perry
    The word Brand is used at least twice in the blind and she was married to Russell Brand.
    Just a guess!
    I love her dark hair and fair skinned Snow White look but I wouldn’t say I am a fan! 🙂

  33. Searon says

    April 29, 2021 at 5:37 pm

    Probably Lady Gaga. Not a fan.

  34. Diamond Girl says

    April 29, 2021 at 5:34 pm

    Lady Gaga

  35. chicagofix says

    April 29, 2021 at 5:12 pm

    Katy Perry

    • chicagofix says

      April 29, 2021 at 5:28 pm

      Or Billie Eilish

  36. theheb says

    April 29, 2021 at 5:05 pm

    I’m getting Billie Eilish vibes. Especially with her new blonde hair

  37. omgimbackagain says

    April 29, 2021 at 5:02 pm

    Lady Gaga? The EGOT thing is throwing me off. I don’t see Billie or Lana being EGOTs and I can’t think of anyone else who acts super woke.

  38. cindycgy says

    April 29, 2021 at 5:01 pm

    Lady Gaga? I have always found her so phony and insincere.

    Madonna looks so beautiful there.

  39. Fifi53 says

    April 29, 2021 at 4:56 pm

    Adele??

    She’s the only female singer I could think of that might manage an EGOT.. She also made a big deal about how monumental Lemonade was for her black friends.. She has a quirky image.. And young Adele seems like the person to run off her mouth..

    I like her songs.. She’s an incredible songstress

  40. heartcouture says

    April 29, 2021 at 4:46 pm

    Could be anyone. I will guess Lady Gaga.

  41. NewHampshirite says

    April 29, 2021 at 4:37 pm

    Lana Del Rey

  42. toronto says

    April 29, 2021 at 4:23 pm

    I was gonna say Dona Cat but there’s no way that chick is en route to an EGOT.

    This is a hard one. Can’t wait to see the comments!

  43. MaryQuiteContrary says

    April 29, 2021 at 4:22 pm

    Sia

  44. GizmoD says

    April 29, 2021 at 4:18 pm

    Taylor Swift

  45. KlaireBear says

    April 29, 2021 at 4:08 pm

    This makes me think it’s Lady Gaga

  46. EmilyLou says

    April 29, 2021 at 4:00 pm

    I’m thinking Billie Eilish for this one.
    I’ve heard that Camilla. cane lo has made those comments in the past but she’s not what I would consider a good singer.

  47. stupidtrista says

    April 29, 2021 at 4:00 pm

    Billie Ellish? And NO

  48. true1228 says

    April 29, 2021 at 3:57 pm

    Lady Gaga?

  49. GB_London says

    April 29, 2021 at 3:42 pm

    Lady Gaga!!

    I’m a huge fan

  50. Begorra says

    April 29, 2021 at 3:35 pm

    Billie Eilish

  51. perfectlyaveragenormie says

    April 29, 2021 at 3:28 pm

    OMG, Just re-read, definitely think it is H.E.R.

  52. perfectlyaveragenormie says

    April 29, 2021 at 3:26 pm

    OMG, Hope it’s not Adele but she seems to fit the description! Maybe Taylor Swift but she isn’t exactly “edgy”. Not sure on this one, but very curious! Maybe H.E.R.?

  53. iamcarson says

    April 29, 2021 at 3:26 pm

    h.e.r.

  54. cassadaga says

    April 29, 2021 at 3:16 pm

    Lady Gaga?

  55. IamnotMe says

    April 29, 2021 at 3:08 pm

    Lana Del Rey? She made a comment in 2020 comparing how the industry sanctions songs about sexuality from black female artists but her music is snubbed. Maybe they’ve just been made aware of someone that took screenshots or saved material that highlights her past ignorance and intolerance. I feel like we should know about this sort of thing. I hope it comes to light and she has a #metoo type reckoning.

  56. mpizzle says

    April 29, 2021 at 3:04 pm

    Adele

    She already has a million Grammys and an Oscar. She could easily write a Tony-winning musical or win an Emmy for a television appearance.

    She used to be more folksy and she’s not exactly edgy now but it’s a far cry from where she was when she was younger.

  57. pizzatoast says

    April 29, 2021 at 3:02 pm

    Lady Gaga is my educated guess.
    I used to be, back in 2008, 2009 much more than now tbh.
    On the “race” note, it’s getting overdone with how much it’s overused today, stemming from online “activism” and mentally ill people using it as an excuse and way to gain power and control. BC the way they talk about it, isn’t, “let’s get equality”, it’s, demonizing white people just for being ‘white’. We can’t control our skin color, and more racism is not the solution.

  58. petdragon says

    April 29, 2021 at 2:35 pm

    My guess is Lady Gaga back in her Stefani Germanotta days. I think I remember reading some of her fellow students weren’t too fond of her in her college days. Maybe one of them has receipts.

  59. BabyBrie says

    April 29, 2021 at 2:34 pm

    First one that I thought of is Lady Gaga.

  60. caela94 says

    April 29, 2021 at 2:33 pm

    Camilla C.

  61. oyevey says

    April 29, 2021 at 2:28 pm

    Sounds like Gaga

  62. High Steppa says

    April 29, 2021 at 2:27 pm

    Gaga. I’m a fan of her talent but not of her wokenrss!

  63. Yitty Bossy says

    April 29, 2021 at 2:21 pm

    Lady GaGa -Not a fan, mediocre music, that movie was horrible, leave Tony Bennet alone!

  64. claireuk says

    April 29, 2021 at 2:19 pm

    Gaga?

  65. teatea123 says

    April 29, 2021 at 2:19 pm

    Singer: H.E.R. (who used to go by Gabi Wilson)
    She’s already a Grammy winner, and she just won an Oscar.

  66. caligrlth25 says

    April 29, 2021 at 2:13 pm

    Lady Gaga

    • caligrlth25 says

      April 30, 2021 at 1:42 pm

      Switch mine to H.E.R
      Sad to hear that she’s ignorant and definitely immature

  67. curiouser&curiouser says

    April 29, 2021 at 2:09 pm

    H.E.R.

  68. beachchick218 says

    April 29, 2021 at 2:06 pm

    Gaga. No, I am no fan of hers at all.

  69. JipJip says

    April 29, 2021 at 2:03 pm

    Lady Gaga

  70. ceebee1237 says

    April 29, 2021 at 2:00 pm

    Lady Gaga no doubt

  71. proloz says

    April 29, 2021 at 1:59 pm

    Maybe Gaga?

  72. lila8245 says

    April 29, 2021 at 1:58 pm

    Lady Gaga is the only one I can think of who might be an EGOT one day (already has an Oscar and Grammy.)

    But I don’t remember a time when her image wasn’t ever quirky, or edgy (?) When she first came on the scene, I was in college and she was certainly edgy even then.

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