[Blind Gossip] Many celebrities supplement their incomes from acting or singing or modeling or athletics with product promotion.
Some will just do a commercial, like Taylor Swift for Diet Coke.
Some will allow their name to be used with the brand and receive a percentage of revenues or profits, like Michael Jordan for Nike.
Some actually help found a business and hold a serious financial stake in the company.
One success story of a celebrity-founded company is Jessica Alba’s Honest Company.
Alba is credited as the company’s founder, holds a sizable financial stake, and also serves as the face of the company.
Alba is not the CEO or COO or CFO or even the Chief Impact Officer of the company. She is the Chief Creative Officer and a member of the Board of Directors.
Honest Company has made Jessica Alba richer than her acting career ever did. Her 5% stake in the company is now worth well over $100 million!
Honest Company’s goal is to produce ethically-sourced, natural and eco-friendly lines of household products, baby products and beauty products. Those are high bars to set, but Alba takes those standards seriously and the company seems to be doing a solid job of meeting those standards.
Now let’s talk about a different celebrity who is the recent founder of a very different company.
Their ethics may have fallen by the wayside already!
They discovered early on that it was going to be very difficult for them to turn a profit with the way they were manufacturing their product.
The first few batches of the product are made with premium ingredients in a quality facility. It tastes good and they are confident it will get good reviews.
Unfortunately, ingredient costs and production costs are too high. They can’t make money. They need to cut corners.
What corners are they cutting?
They are moving production to a cheaper facility. Once the good reviews are in for the first batch and the orders start rolling in, the product will be made in the cheaper factory with cheaper sourced ingredients.
Switching facilities and ingredients after the reviews? Sneaky!
The product is not natural. There are additives in there to make the product taste better.
So when you hear this celebrity pitch their product in whatever terms they use (e.g. premium, natural, ethical) just know that those terms may only apply to the first batch that got the good reviews.
It will be interesting to see confusion of opinions between those who sample the first production runs versus those who sample later production runs.
I tasted it and it was great!
I tasted it and it was average!
I tasted it and it was awful!
All will be correct.
Meanwhile, our sneaky celebrity – and their family – will probably be laughing all the way to the bank…
Similar: Who She Calls
[Optional] Is there any product you have purchased because a celebrity endorsed it?