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The Sneaky Celebrity Company

[Blind Gossip] Many celebrities supplement their incomes from acting or singing or modeling or athletics with product promotion.

Some will just do a commercial, like Taylor Swift for Diet Coke.

Some will allow their name to be used with the brand and receive a percentage of revenues or profits, like Michael Jordan for Nike.

Some actually help found a business and hold a serious financial stake in the company.

One success story of a celebrity-founded company is Jessica Alba’s Honest Company.

Alba is credited as the company’s founder, holds a sizable financial stake, and also serves as the face of the company.

Alba is not the CEO or COO or CFO or even the Chief Impact Officer of the company. She is the Chief Creative Officer and a member of the Board of Directors.

Honest Company has made Jessica Alba richer than her acting career ever did. Her 5% stake in the company is now worth well over $100 million!

Honest Company’s goal is to produce ethically-sourced, natural and eco-friendly lines of household products, baby products and beauty products. Those are high bars to set, but Alba takes those standards seriously and the company seems to be doing a solid job of meeting those standards.

Now let’s talk about a different celebrity who is the recent founder of a very different company.

Their ethics may have fallen by the wayside already!

They discovered early on that it was going to be very difficult for them to turn a profit with the way they were manufacturing their product.

The first few batches of the product are made with premium ingredients in a quality facility. It tastes good and they are confident it will get good reviews.

Unfortunately, ingredient costs and production costs are too high. They can’t make money. They need to cut corners.

What corners are they cutting?

They are moving production to a cheaper facility. Once the good reviews are in for the first batch and the orders start rolling in, the product will be made in the cheaper factory with cheaper sourced ingredients.

Switching facilities and ingredients after the reviews? Sneaky!

Anything else?

The product is not natural. There are additives in there to make the product taste better.

So when you hear this celebrity pitch their product in whatever terms they use (e.g. premium, natural, ethical) just know that those terms may only apply to the first batch that got the good reviews.

It will be interesting to see confusion of opinions between those who sample the first production runs versus those who sample later production runs.

I tasted it and it was great!

I tasted it and it was average!

I tasted it and it was awful!

All will be correct.

Cheers!

Meanwhile, our sneaky celebrity – and their family – will probably be laughing all the way to the bank…

Similar: Who She Calls

Celebrity/Product:

[Optional] Is there any product you have purchased because a celebrity endorsed it?

Reader Interactions

Comments

  2. lila8245 says

    Michael B. Jordan and his liquor company.

    Optional: LOL. I’m pregnant now and looking for affordable/decent clothing. I recently discovered that Jessica Simpson happens to have a great maternity clothing line. I’m not a huge fan of her music, but her clothes and shoes are nice. I love Jennifer Aniston but used Aveeno that for years before she ever promoted it.

  3. DDCASK says

    Could be Cameron Diaz and her wine company? Julia Roberts link and in My Best Friend’s Wedding together, perhaps too tenuous a link!

  5. rayodeplata says

    This sounds like Meghan Markle and whatever product she has, but through the related blind I think Julia Roberts -> George Clooney -> tequila, so I’m going with Kendall Jenner and her tequila brand.

  6. Bubbalou says

    Celebrity/Product: Because of the chief impact officer hint, I am leaning towards Nutmeg and whatever food product she is endorsing

    [Optional] Is there any product you have purchased because a celebrity endorsed it? I shy away from them because I have this notion that just because a celeb is endorsing it, the product price is hiked up and I dont really want to pay an already overpaid celeb.

  7. LVoeMe says

    First thing that came to mind is Harry’s first wife and the oak lattes. I would not be surprised if she cheapens out when she released she couldn’t squeeze every penny out of her venture!

    • carriebradshaw says

      It was already revealed the oat milk came from China, it was produced in the province where chinese goverment keeps million Uighur people in reeducation camps. This woke coffee is not so woke at all.

  8. ItsBouquet says

    Optional: I’ve never bought a product because a celebrity was endorsing it. Depending on the product, I research it before purchase. Unless it’s like a dress or jeans, in that case I buy what I like. Closest thing to a celebrity “endorsement” I’ve bought was following Demi Lovato’s crazy rant about Fro-yo. Made me crave sugar free Fro-yo; went out and got some. Lol.

    • conspiracyc says

      i second.

      the pic i saw it came in a kit. looked like a tommy bahama leather brief case with lemons/limes, bartender gear, etc…

      but he already got crapped on by someone saying he’s taking advantage cause it doesn’t have anything to do with the island it comes from. so i think he has a good reason to “change” it without suspect.

    • Weird Harold Monster says

      Yep, all the info on 818 Tequila doesn’t look like it will be sustainable.

  15. ILUVCA4evr says

    Harry’s First Wife and that oatmilk coffee or whatever it was that Oprah will shilling for.

  16. lawinter99 says

    Kendall Jenner and her 818 Tequilla.

    Absolutely! Some good some bad. Makeup, skincare, wine

  19. jonty30 says

    Michael B. Jordan and his rum company.

    He should care about the quality of his provide, for his own reputation if nothing else.

  22. Alllie says

    818 tequila and Kendal Jenner. I avoid all products endorsed by celebrities. Target also still has Crissy “kill yourself” Teigen products, they only dropped her cookware to make it look like they cared.

    • CaintGetEnuff says

      Same here. I’ve probably tried every tequila once and thought it was odd the celebrity owned/endorsed tequilas were definitely my least favorites.

  24. the skeptic says

    Meghan Markle and her “ethically sourced” (or whatever) snack line. Obviously the line didn’t register with me at all or I would’ve remembered what its alleged selling point is.

  28. manic9123 says

    Celebrity/product: Meghan Markle and Clevr Blends (Lattes). She invested in the startup in December of last year.

    Optional: I used to, particularly related to Jennifer Aniston and Aveeno.

  30. badgerette85 says

    This sounds like Megan Markle and her oat milk latte… Clever Blend.
    No surprise that she is false advertising and taking short cuts to put more money in her pocket. I hope this deception becomes transparent.

  31. julietjas says

    Bethenny Frankel with a new wine brand called Forever Young.

    I don’t care if she actually uses it, but after I saw Jennifer Lopez endorsing minoxidil for women with fine hair, I thought, okay, I can try it. (It works!)

  32. iamcarson says

    Michael B Jordan and his rum formerly known as J’Ouvert.

    Clues: Rum and Coke, Michael Jordan, Cheers