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Cutting Her Rates

woman money 35[Mid Day] A few weeks ago, this much-in-demand actress signed a deal with an soft drinks brand, but not at her usual endorsement rate. From what we have heard, she was so keen to bag the offer that she slashed her fee by 20 per cent.

The brand was looking for a fresh-faced actress to endorse their product. After conducting market research, they had zeroed in on a newcomer for their latest commercial. However, when this established actress got wind about it, she used her industry connections to ensure that she bags the deal.

Since the brand had planned to sign a rookie to be part of their new ad campaign, they were not in a position to pay a fat fee to this biggie, who generally commands Rs 4-5 crore rupees [$600-750,000 USD] per deal.

So, when she initiated talks with the company from her end, they were in a fix. But the actress, who has limited brands in her kitty and wants more visibility in the endorsement circuit, offered to slash her fees by nearly 20 per cent. Her contemporaries are charging good money for such deals, but she is happy with the pay cut and is looking forward to sign more brands. The company rejoiced, since it was a win-win situation for them; they got a big name on board without burning a hole in their pocket.

Similar: Shaking Her Money Tree

Actress:

[Optional] Was the actress smart to cut her rates to seal the deal?

Reader Interactions

Comments

  10. wendybar says

    Katherine Heigl…She is in the commercial where she is a cat therapist (in the kitty)

  12. pretty leaf says

    Don’t care about the actress BUT

    Hubby works for one of the 2 largest soft drink company and it drives me nuts when celebrities are paid millions (Michael Jackson) or $750.000 when the guys that work their assess off have to fight for decent wage and benefits.

    I do not buy a brand because some celebrity told me to.

  16. jonty30 says

    it is good business to do that if it results in more commercial deals that pay residuals.

  18. bubbasbbq says

    [Optional] Was the actress smart to cut her rates to seal the deal?

    Yes, half of something is still something. a whole of nothing is well, nothing.
    Unless she had something better in the offing, she was smart to take it.