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This One Snub Cost Him Over A Million Dollars

one-million-dollars[Associated Press] If a celebrity doesn’t walk a red carpet, are they still a celebrity?

In the next phase of her career, that’s the bold question Miley Cyrus will face after her unprecedented vow to “never do a red carpet again.”

Stacy Jones, president of entertainment marketing agency Hollywood Branded, said stars who shun the red carpet lose fame and fortune. She expects Cyrus, who is appearing as a coach on the latest season of the NBC singing competition The Voice and starring in the Amazon series Crisis in Six Scenes, will likely miss out on future roles and deals because of her decision.

“It’s part of the job,” Jones said. “In today’s world, when you sign up to be a celebrity, you’re signing up to be in the limelight. You’re going to be in gossip columns and have paparazzi follow you. You will have fans idolize you. It’s damaging to your career and people you work with to say you won’t be part of the glitz and glamour that comes along with the job.”

Over the past nine decades, the red carpet has transformed from simply serving as an elegant entrance to Hollywood premieres and ceremonies into a publicity-generating business where celebrities are expected — and often paid — to pose in front of logos and be probed by the media.

Now, it’s not just about flashing smiles for photographers and answering the clichéd question, “Who are you wearing?” On today’s red carpets, awareness is raised and brands are built.

Jones said she once worked with a company that sponsored a premiere party at the Toronto International Film Festival where the film’s star refused to walk down or pose on the red carpet.

The company decided that night to pass him over for a seven-figure deal to support his music project.

Similar: Red Carpet Diva

Star Who Refused To Walk or Pose for Photos:

His Film:

[Optional] Do you think Miley Cyrus will keep her word and never walk a red carpet again?

Reader Interactions

Comments

  2. Xanadu says

    Whoever this is, I doubt it will hurt them too much.

    The red carpet isn’t as prestigious as it used to be. They literally roll one out for the opening of an envelope these days. I don’t think a Kardashian would even pause on a red carpet now.

  8. wildaz says

    Is this Joaquin Phoenix?

    The Master

    If I signed up to sign my life and privacy away, I’d better be getting something for trading my soul.

  10. KCeagle says

    Justin Bieber? It did state “Toronto” international film festival and their refusing to finance his music project. Lose the ‘tude dude.

  11. spoofbyrd says

    She will but only if she has devil horns , short shorts , and a guy behind her with a big sponge human hand with index finger poking at her butt as she bends .

  12. Crisesaverted says

    Johnny Depp. He’s the only person I could think of who would have a music project that was expensive. He walked some red carpets and avoided quite a few while he was with Amber. She would have been at TIFF because of the Danish Girl. But I thought I saw a photo of them posing…….I also can’t understand why Depp is selling off so many of his belongings.

    • Raoul Duke says

      Nah Johnny wouldn’t do that, he’s a good guy behind the scenes/understands the red carpet aspect and has been pretty generous to crews. He knows the drill and is pretty professional.

    • Crisesaverted says

      I think you got it. Only question is would he be hanging around TIFF.. Sounds just like Beiber though.

    • Raoul Duke says

      The actor/musician in this transgression, is referred to as being film star with a minor in Minstrel (which does not apply to the musically inclined Mr. DBag Beiber.)

  18. truebritt says

    Clooney didn’t attend the “Gravity” premiere at TIFF – maybe project was “Being George Clooney” that was funded on Kickstarter (about audio dubbing, though, not really music).

  20. bhakti says

    Idk who it is but it’s stupid. It comes with the job. Suck it up and help promote your project. It affects EVERYONE who works on the film or show, not just the star. All the behind the scenes people depend on the project to do well so they can keep working. I think celebrities today that act like this are a joke.

    • CoCoJoe says

      I agree, but I don’t understand why they bother attending (for free) if they are not going to do the job.

    • NativeAtlantaGirl says

      I’m so tired of celebs trying to make huge political statements/gestures – usually related to some sort of project. Wonder what Miley has actually DONE regarding her “causes” vs just paying lip service?

    • Vampira says

      Oh please, Cyrus does alot for charity and has done for a long time. She’s done more for charities than both of you put together will for your whole lives.