[Associated Press] If a celebrity doesn’t walk a red carpet, are they still a celebrity?
In the next phase of her career, that’s the bold question Miley Cyrus will face after her unprecedented vow to “never do a red carpet again.”
Stacy Jones, president of entertainment marketing agency Hollywood Branded, said stars who shun the red carpet lose fame and fortune. She expects Cyrus, who is appearing as a coach on the latest season of the NBC singing competition The Voice and starring in the Amazon series Crisis in Six Scenes, will likely miss out on future roles and deals because of her decision.
“It’s part of the job,” Jones said. “In today’s world, when you sign up to be a celebrity, you’re signing up to be in the limelight. You’re going to be in gossip columns and have paparazzi follow you. You will have fans idolize you. It’s damaging to your career and people you work with to say you won’t be part of the glitz and glamour that comes along with the job.”
Over the past nine decades, the red carpet has transformed from simply serving as an elegant entrance to Hollywood premieres and ceremonies into a publicity-generating business where celebrities are expected — and often paid — to pose in front of logos and be probed by the media.
Now, it’s not just about flashing smiles for photographers and answering the clichéd question, “Who are you wearing?” On today’s red carpets, awareness is raised and brands are built.
Jones said she once worked with a company that sponsored a premiere party at the Toronto International Film Festival where the film’s star refused to walk down or pose on the red carpet.
The company decided that night to pass him over for a seven-figure deal to support his music project.
Similar: Red Carpet Diva
Star Who Refused To Walk or Pose for Photos:
[Optional] Do you think Miley Cyrus will keep her word and never walk a red carpet again?