[Blind Gossip] This champion athlete occasionally does not perform up to their usual standards. While they do not wallow in the losses in public, there is something very interesting that consistently happens.
[Athlete]’s team will always leak something out right around the loss. It’s always something beyond [The Athlete]’s control. An injury, an illness, a personal situation. Something to either proactively or reactively excuse the poor performance.
Since the team does it instead of [The Athlete], it looks like [The Athlete] is a real pro who would never make excuses. That keeps their endorsement value high. That’s important because [Athlete] makes more from endorsements than from actual sports competition!
Sure enough, we took a look at what happened right before or after several losses, and there was always an excuse that made it seem like it was beyond the athlete’s control! Injury, illness, weather, a second injury, family situation, a second illness, a third injury, weather, etc.
Still a great athlete. Interesting strategy around protecting the brand, though!
[Optional] Complete this sentence: I once won _____ .