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Restoring Her Brand

couple arguing 16[Blind Gossip] This Singer’s brand is about her being the good person in a relationship. If her dating relationship doesn’t work, it’s because he was a jerk, he didn’t treat her well, or he cheated on her.

So if the word gets out that SHE cheated – resulting in him getting mad, breaking up with her, and unfollowing her on social media – well, that simply doesn’t work! She can’t be the bad guy! That hurts her brand!

The only way to fix The Singer’s brand was to bring him back into the fold. So he was given considerable “business incentives” to start following her again on social media and to say nice things about her.

Order has been restored.

Similar: Perfect Song

Singer:

Her Ex:

[Optional] What “business incentives” do you think he was given to stop hurting her brand?

Reader Interactions

Comments

  3. Ramalama says

    Oh this is so TSwifty!

    And Calvin Harris

    Not sure what business incentives (song collab??) but surely keeping the peace keeps her rabid fan-base at bay?

  6. MaryQuiteContrary says

    Taylor Swift
    Calvin Harris

    She dumped him for Tom Huddleston. Question is, did Tom know she’s a two-timer?

  7. jersey6332 says

    Im really confused. I thought Calvin cheated on Taylor but she was loyal and now, she cheated? So both of them cheated? Readers, can someone try to explain?

    And what happened to elizabeth olsen?

    • Letsplayaguessinggame says

      She cheated. However, she has the best PR team as anyone in that business will tell you, so she put the word out that he cheated. Judging by his reaction, words, and lack of any semi-suggestible evidence linking him to any other woman, it’s obvious it was a lie. Since she never publically said herself that he cheated, she won’t suffer any consequences for the lies she put out.

      Sidenote: I wonder if she knows she looks more like a rat with that new hair colour.

  8. PinkCrayon says

    Taylor Swift
    Calvin Harris

    Money. I’m not surprised she cheated. She moved on too quickly.

  12. Jester says

    Taylor and Calvin, for sure! No doubt about it.

    Is there anything else, but the almighty dollar for an incentive? I suppose added working opportunities could be thrown in as well, but it still equals cash. ?

  13. Mel2351 says

    How many different rumours are we going to hear about why Taylor and that DJ aren’t together anymore?
    Do we all remember when he was photo’d leaving a rub and tug?
    Let’s just enjoy her and Hiddleston now and wait for some great music on her next album!

  16. crazycatlady says

    Singer: Swifty

    Her Ex: Calvin Whatever

    [Optional] What “business incentives” do you think he was given to stop hurting her brand?
    No idea

  21. justjennamarie says

    taylor swift
    calvin harris

    business incentives = stock shares and/or cold, hard, cash.

    really pathetic on both of their parts, though.

  24. 3dogday says

    T Swift. She is SO manipulative. The pics of her and Tom right in front of a window were so planned. I feel like even her being nice to her fans is all about her image. When she donated the $ to Kesha, did she do it out of the kindness from her sweet Southern heart? No. BRAND. I think T used to be a good person, I do, but I also think fame has totally gotten to her. I’m not “team Katy” either. I think they’re both jerks, but Taylor is far, far more conniving and twists things to her…

    • 3dogday says

      advantage.

      I also want to throw in the blind about her 73 ?s with vogue video being planned out bc she wants to act. Breaking up w Calvin & dating an A (he’s A right?) lister will get her into the awards shows and rub elbows with actors. As manipulating as she is, she’s clever. Also, why has NOT ONE news source mentioned that maybe she cheated?? 2 weeks after a breakup & she’s making out in public and meeting his mom? It’s kind of obvious, but no one’s said it.

  26. BluntSavage says

    Omg Taylor cheated? With whom? Tom? A girl?
    I’d get the incentives and bad mouth her. Win win for me

    • boyzmom says

      Hey, good point! Maybe she cheated with a girl. Makes sense now why she’s bearding for Hiddleston and why Calvin Harris dumped her. Harris wouldn’t have been so mad by her cheating with someone who’s in the closet.

  28. terry123 says

    Taylor Swift, Calvin Harris’ incentive was probably being spared from having to fake date her anymore.

  29. heartcouture says

    Tay Tay
    Calvin Harris

    Boo hoo, poor Taylor can’t play the victim this time. Boo hoo!

  30. kate_dw says

    Calvin Harris back to following TS on social media. No idea on the specific business incentives.

  31. koreanchiq says

    Why do we care so much about Swift? I have no idea as to which business incentives Harris was given, but maybe it was permission to sample her songs?

    My only question is: Who the heck is Back to December really about?

    And if this isn’t about Swift, I have no idea who this is.

    • HuckleBerryFriend says

      “Back To December” is supposedly about Taylor Lautner, whom she dated for a very short time.

  36. JerzeyJenn says

    Taylor and Calvin

    Probably a cut of the backend of the Trademarked song she’s writing about him right now…haha
    Oh boy…lol God forbid she have any skeletons in her closet. I bet one day someones gonna come forward with something so scandalous it will take a bulldozer to pick our mouths up off the floor. I just never bought her I’m Miss Swift Squeaky Clean image. Everybody’s got something they are ashamed of.

  38. Aubergine Skye says

    Taylor Swift & Calvin Harris. That girl never stops amazing me (in the worst possible way).

  40. melito84 says

    Def Taylor swift
    Calvin Harris
    Cheated with Tom hiddlestone

    I don’t know but it still looks really bad for her and hiddlestone

  44. austen93 says

    This is meant to be Taylor swift and Calvin Harris. But didn’t you say he cheated not her? I don’t know if this is saying she actually did or doesn’t want to look like she did. Also, after the met gala Taylor and Tom were in different countries up until after Taylor’s break up was announced

  45. craicmehappy says

    Shifty Swifty.

    Business incentives, hmm, she won’t write too many bad songs about him?

  49. melrose71 says

    Swifty, I like you less and less the more I read about you. Tom Hiddleston is different from your other guys and personally, I think he’s too good for you. Tread carefully because he has loads of fans who will turn on you in an instant.

  51. Butters says

    Taylor Swift. I used to like TS, bought all her albums, etc, but I am done. She is so mean spirited and petty minded with the songs she writes about people only to call herself the “victim.” It is incredibly immature,catty, and entitled. How can I feel bad for someone who treats others so badly? I know she does nice things in a calculated way, but overall she tears people down and is outright cruel w/ people. Not everyone will like you, agree w/ u, support u, TS. Please be an adult about it.

  56. mermaidh2 says

    I don’t know why Calvin Harris needs “incentives”….he’s already the highest paid DJ in the world and music industry stars are salivating to work with him. Taylor made her own bed (with Loki) and now she should lie in it. She’s no saint. Probably the fakest person in the industry. Bake some cookies, then go give John Mayer another BJ.

  60. jonty30 says

    Either this is Taylor Swift or Selena Gomez.

    I know Justin Bieber has started following her again on Instagram and that was a recent change.

  64. redness says

    TayTay and Adam Wiles

    He’s really really rich, so I’d love to know what the incentives are!

  68. thelasthigh says

    definitely Taylor “the Victim” Swift

    much easier to control the guy when it’s strictly a business deal. maybe she’ll go back to bearing !

  73. Trice says

    Singer – Taylor Swift
    Ex – Calvin “Lucky to Escape” Harris

    Incentives – She probably threatened to release stories to make him look like the bad guy. Personally, I don’t like her. She comes across fake. She must have a lot of skeletons in her closet to be that type A about her image.

  75. catalyst622 says

    Singer: Taylor Swift
    Ex: Calvin Harris

    Business Incentives: maybe getting him access to top producers?

  76. oyevey says

    Swifty is so fake! Starting to think Kanye is right about her. Calvin is better off without her!

  86. Ambriella says

    Singer: Taylor Swift
    Ex: Calvin Harris

    I don’t know but I would rather tell the truth.

  88. witchofthewilds says

    So Calvin was telling the truth about Tatertots controlling the media! Spooky.

    Business Incentives… Maybe she gave back those pics/messages she had saved from that previous blind about the One Minute Man ?

  94. nmnader says

    Singer: Taylor Swift
    (The Singer, T and S in caps was a hint.)

    Her Ex: Calvin Harris

  95. thisisannoying says

    Taylor swift and Calvin Harris obviously..

    Business incentives? More like blackmail! They probably threatened to somehow sabotage him otherwise

  98. Bakomommy says

    Obviously Taylor Swift who may or may not have stepped out on Calvin Harris with Tom Hiddleston.

    All the Swift * shaming is annoying. She’s a successful young woman who hasn’t accepted a ring yet. She’s still playing the field. Guys don’t get the same bad rep for this that women do. Ugly double standard.

    I’m more annoyed she might have played into the double standard by buying hI’m off somehow.