[Blind Gossip] This actress – who started out in the business when she was just a child – is lying to her business partners. She is telling them that using her name as the brand will attract lots of other celebrities to their venture. The truth is… her brand is repelling other celebrities!
She called a few people (other celebrities), but they all made excuses as to why they “couldn’t make it” for the launch. It was sort of embarrassing for her. In this business, even people who hate your guts will want to associate with you if you’re cool or contemporary or working on interesting projects. She isn’t any of the above, so they want nothing to do with her. Using her name as a brand will not make this venture successful. Her brand is poison.
If there are enough fans left who think she’s cool, perhaps they will make up for a lack of celebrity friends?
Similar: Restoring Her Brand
[Optional] How would you describe her “brand” in couple of words?