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Company Got Duped

December 7, 2017 Blind Gossip

[Blind Gossip] This big company paid millions to have this popular young female talent endorse their products. They are really regretting it!

She was supposed to bring their products to a younger generation and her big  social media presence was supposed to help do that. They are not happy with the ROI and they are really unhappy because they found out that a huge percentage of her social media followers are fake. They are locked into a contract with her and they can’t sue her without it resulting in a P.R. nightmare, so they are really, really mad. They feel like they got duped.

BG Note: ROI = Return on Investment.

Similar: This Week She’s Pregnant

Female Talent:

Product or Company:

[Optional] If you had a product, which celebrity would you want to endorse it?

Blind Items business, money, social media

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Reader Interactions

Comments

  1. pnwpersonkim says

    December 11, 2017 at 4:28 pm

    Female Talent–Cara Delevingne
    Product or Company–TAG Heuer (watches)

  2. GoGoYubari says

    December 11, 2017 at 2:03 pm

    K Jenner FTW. Sorry but there is no way she actually has 85M followers. No algorithm can MAKE people buy a product; EL have had her under contract since 2014 and that’s plenty of time to determine whether or not she’s the real deal. SG’s Coach line was launched in 10/2017, still too soon.

  3. lookyloo says

    December 11, 2017 at 12:35 am

    Selena Gomez

    Coach

    They should just sue her as they really do have a legitimate reason to do so. The publicity might be bad but at least it would be interesting .

  4. Deeva E says

    December 9, 2017 at 6:26 pm

    You would think companies would do more research and verification on the social media following of potential spokesmen before investing so much money in them. It’s an open secret that some celebs followers are bots.

  5. tiger13 says

    December 8, 2017 at 7:11 pm

    many are guessing selena & coach but I think it’s kendall & estee lauder, b/c it’s emphasizing the younger generation thing… coach isn’t so much an older generation thing, b/c it was really big w/ younger women only 10-15 years ago.

    plus, the estee edit was a noted flop, and in a very similar color scheme to the blue & white worn by the model in the pic, who has a physique more similar to Kendall than Selena

  6. sublimeLime says

    December 8, 2017 at 6:28 pm

    Selena Gomez
    PUMA

  7. gossipreader says

    December 8, 2017 at 3:06 pm

    The company has no one to blame but themselves. Due diligence…they didn’t do their homework.

  8. Ausk333 says

    December 8, 2017 at 2:58 pm

    Ariana Grande
    Reebok

  9. ILoveNutella says

    December 8, 2017 at 1:41 pm

    even a blind man can see selena gomez has fake followers.

    it’s so obvious. what has this girl done?

    does not make any sense that someone known to be justin beibers girlfriend has more followers than beyonce. it has to be fake.

  10. staciegrenery says

    December 8, 2017 at 11:01 am

    Definitely Kendall Jenner and Pepsi. That commercial was such a PR nightmare.

  11. RayRayGreen says

    December 8, 2017 at 8:43 am

    Selena Gomez
    Coca Cola

  12. NativeAtlantaGirl says

    December 8, 2017 at 8:26 am

    It ain’t rocket science to determine quality of followers on social media. One would think brands would do a simple check first.

  13. Pearl_Br says

    December 8, 2017 at 7:42 am

    Kylie Jenner and Pepsi

  14. ccattwood says

    December 8, 2017 at 7:27 am

    I would say Kylie Jenner and her makeup but she’s not a “talent”, so…hmmm..maybe Bella Thorne and biore skin care?

  15. pharmchick says

    December 8, 2017 at 7:13 am

    I think kendall jenner and estee lauder? Or was it lancome?

  16. MusiKal says

    December 8, 2017 at 7:07 am

    I would say Selena Gomez and PUMA, but… it says female “talent” so I’m not sure

  17. shauxnough says

    December 8, 2017 at 7:01 am

    FT: Selena Gomez
    Co: Coach

    If I had a product, I would want Rihanna to endorse it. She’s in touch with the youth and people my age enjoy her art as well. Im not sure how that would work with older demographics.

  18. pisces0023 says

    December 8, 2017 at 6:54 am

    Mika Kunis and Jim Beam

  19. LC1216 says

    December 8, 2017 at 6:41 am

    Well…the word talent was used, so it definitely can’t be a Kardashian.

    Selema Gomez? I don’t know…that pic kinda looks like her body type.

  20. Micdrop says

    December 8, 2017 at 6:28 am

    talent : selena gomez.
    company : coach
    Emma Stone

  21. Firebringer says

    December 8, 2017 at 6:19 am

    Kendall Jenner?
    85.2MM followers (yeah, sure) and a disastrous Pepsi commercial. Sounds like buyers remorse to me.

  22. VeeVeeMaGee says

    December 8, 2017 at 5:49 am

    Kylie Jenner (already pretty obvious, but “fake followers” was the tip off). Now that she’s pregnant, she’s worthless as an endorser of anything but maternity wear and diapers.

    • VeeVeeMaGee says

      December 8, 2017 at 5:51 am

      Oh wait! “young female >>TALENT<<" ? Then it is not Kylie.

  23. bluekisses07 says

    December 8, 2017 at 5:36 am

    This has Kardashian written all over it.

    Thats what you get for dealing with that mess of family.

  24. Hollypollydoodle says

    December 8, 2017 at 5:04 am

    Diet pill company
    Kim Kardashian

  25. 4girls4 says

    December 8, 2017 at 4:27 am

    Katy
    Maybeline

  26. random1234 says

    December 8, 2017 at 4:11 am

    Gomez

  27. tell me more says

    December 8, 2017 at 3:28 am

    Selena gomez
    Coach

  28. kennedb1 says

    December 8, 2017 at 3:14 am

    Selena Gomez

    Coach!!!

  29. INeedAVacation says

    December 8, 2017 at 2:55 am

    Estee Lauder, Kendall Jenner

    Fake followers??

  30. Headlights says

    December 8, 2017 at 2:27 am

    Kylie Jenner

    Puma

    Hugh Jackman. Because he’s gorgeous and comes across like a nice guy

  31. HelveticaTheBold says

    December 8, 2017 at 1:40 am

    K Jenner and Pepsi?

  32. Blue_Day says

    December 8, 2017 at 12:45 am

    Female Talent: Selena Gomez
    Product or Company: Coach

    Knew those followers were fake as seeing as she can’t even sell out her concerts ???

    Optional: I would want Beyonce to endorse my product or any Kardashian/Jenner seeing as their stuff gets bought quite quickly

  33. cactuspillow says

    December 7, 2017 at 11:35 pm

    Taylor Swift
    Directv
    Obama

  34. thisisannoying says

    December 7, 2017 at 11:27 pm

    Bella Thorne? Girl is grimy, you’d have to be a total idiot to pay her for an endorsement.

  35. lealeablue2 says

    December 7, 2017 at 11:24 pm

    Kendall Jenner for Estée Lauder?

  36. LadyGodiva says

    December 7, 2017 at 11:09 pm

    Bella Thorne?

  37. genuineleland says

    December 7, 2017 at 10:18 pm

    Puma
    Selena Gomez

  38. lucasj says

    December 7, 2017 at 10:18 pm

    Kendall Jenner, Estee Lauder?

  39. thatbritishgirl says

    December 7, 2017 at 10:05 pm

    Taylor Swift

  40. spankys60 says

    December 7, 2017 at 9:58 pm

    Gwen Stephani
    Revlon

  41. ollie15 says

    December 7, 2017 at 9:42 pm

    Kylie Jenner adidas
    She doesn’t have talent

  42. Ran Dan says

    December 7, 2017 at 9:31 pm

    Selena Gomez wouldn’t call her talented but whatever

  43. work overload says

    December 7, 2017 at 9:31 pm

    Nina Dobrev / Adidas

  44. vwd2015 says

    December 7, 2017 at 9:29 pm

    Nina Dobrev comes to mind. She’s been pushing reeboks.

  45. amjxray says

    December 7, 2017 at 9:28 pm

    Demi Lovato for Fabletics?

  46. Cadorine20 says

    December 7, 2017 at 9:02 pm

    Gotta be Selena Gomez and Coach with her impossible number of instagram followers.

  47. KCeagle says

    December 7, 2017 at 8:53 pm

    Selena Gomez = Coach

    I’d sign Margot Robbie for a celebrity endorsement because she’s drop dead gorgeous, classy and talented. Shawn Mendes would be an option for a male celebrity. He’s talented, cute and scandal free.v

  48. sabrina325 says

    December 7, 2017 at 8:21 pm

    Selena Gomez, Coach

  49. pewter says

    December 7, 2017 at 8:19 pm

    Gigi Hadid! She has a Maybelline contract.

  50. kimmukwest says

    December 7, 2017 at 8:10 pm

    Selena Gomez
    Puma

  51. chicagofix says

    December 7, 2017 at 8:07 pm

    I’m guessing Selena Gomez & Pantene

  52. Shawny2222 says

    December 7, 2017 at 7:25 pm

    Female talent: Kendell Jenner

    Company: Pepsi

  53. MsScream says

    December 7, 2017 at 7:23 pm

    Or Gwen Stefani & Revlon?

  54. High Steppa says

    December 7, 2017 at 7:22 pm

    Gwen Stefani for L’Oréal? Just a guess based on the previous blind.

    If I had a product for endorsement, it would depend upon the product. I’d look for someone to play a bit on their image or a character they play, maybe tongue in cheek. Like Charlie Sheen for condoms!

  55. Molly7111 says

    December 7, 2017 at 7:21 pm

    Kiley Jenner

  56. MsScream says

    December 7, 2017 at 7:21 pm

    Kendall Jenner & Estee Lauder?
    Estee Lauder’s “The Estee Edit” was a huge flop and was pulled out of Sephora after only a year.

    • Cancar says

      December 8, 2017 at 8:13 am

      I was thinking the same thing..

  57. carriebradshaw says

    December 7, 2017 at 7:12 pm

    Kylie Jenner

  58. Aurora says

    December 7, 2017 at 7:02 pm

    Selena Gomez, Pantene shampoo

  59. cthmpsn18 says

    December 7, 2017 at 6:59 pm

    Female Talent: Selena Gomez

    Company: Coach

    Selena is the most followed person on Instagram and she was tapped to be the spokeswoman for the brand in order to cater to a younger demographic.

  60. purplecheetah says

    December 7, 2017 at 6:55 pm

    Kylie Jenner and Puma

  61. angelbratt says

    December 7, 2017 at 6:54 pm

    Selena Gomez

  62. aaaSabs says

    December 7, 2017 at 6:52 pm

    Selena Gomez
    Coach

  63. Missing44 says

    December 7, 2017 at 6:52 pm

    Selena Gomez and Coach

  64. I Am PunkA says

    December 7, 2017 at 6:48 pm

    Looks like Daisy Duke Jessica Simpson

  65. Wannabe Sherlock says

    December 7, 2017 at 6:45 pm

    Silly Selly Gomez – fake followers and made her IG private.

  66. lizbette says

    December 7, 2017 at 6:44 pm

    Selena Gomez – Coach

  67. calumsmom says

    December 7, 2017 at 6:37 pm

    Selena Gomez endorsing Coach?

  68. haley1020 says

    December 7, 2017 at 6:35 pm

    selena gomez
    coach

  69. haley1020 says

    December 7, 2017 at 6:34 pm

    selena gomez
    instagram

  70. javelina says

    December 7, 2017 at 6:26 pm

    Selena and Coach

  71. jillyp says

    December 7, 2017 at 6:24 pm

    Selena gomez, coach

  72. Vampira says

    December 7, 2017 at 6:20 pm

    Demi Lovato and Fabletics?

    • dagnabbit11 says

      December 8, 2017 at 10:18 am

      ^ this is my guess

  73. Xoxo_gossipgirl says

    December 7, 2017 at 6:16 pm

    Selena Gomez, Coach

  74. mpizzle says

    December 7, 2017 at 6:11 pm

    Selena Gomez

    Coach

    I thought it was a weird collaboration. Who signed off on it?

  75. aaaeggy says

    December 7, 2017 at 6:05 pm

    Selena Gomez and her bot followers and that multi-million dollar Coach deal

  76. smiller2000 says

    December 7, 2017 at 5:58 pm

    Selena Gomez
    Pantene

  77. canna10 says

    December 7, 2017 at 5:56 pm

    Female Talent: Selena Gomez

    Product or Company: Coach

    • aaaEL 444 says

      December 8, 2017 at 8:18 am

      Hope you’re right. They deserve it for pumping out calf skin purses imo.

  78. cupcakecanuck says

    December 7, 2017 at 5:55 pm

    Pepsi with Kendall Jenner was my first thought and then I saw talent. I got no guess now.

  79. Numbchuckk says

    December 7, 2017 at 5:48 pm

    Kendall Jenner

    La perla

    • iamgreeny says

      December 8, 2017 at 12:46 pm

      I agree. Especially the showing of bralette in the pic.
      I would agree also with cupcakecanuck in the no talent part.

    • butwhatever says

      December 13, 2017 at 5:29 am

      Didn’t anyone at this company understand a) social media or b) the Kardashian klan? Kris probably pays more bot farmers than Putin does.

    • LAJuice says

      December 13, 2017 at 5:27 pm

      I would say Kendall, but Pepsi. Something about the photo and use of the word “generation”(Pepsi generation).

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