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Company Got Duped

[Blind Gossip] This big company paid millions to have this popular young female talent endorse their products. They are really regretting it!

She was supposed to bring their products to a younger generation and her big  social media presence was supposed to help do that. They are not happy with the ROI and they are really unhappy because they found out that a huge percentage of her social media followers are fake. They are locked into a contract with her and they can’t sue her without it resulting in a P.R. nightmare, so they are really, really mad. They feel like they got duped.

BG Note: ROI = Return on Investment.

Similar: This Week She’s Pregnant

Female Talent:

Product or Company:

[Optional] If you had a product, which celebrity would you want to endorse it?

Reader Interactions

Comments

    • iamgreeny says

      I agree. Especially the showing of bralette in the pic.
      I would agree also with cupcakecanuck in the no talent part.

    • butwhatever says

      Didn’t anyone at this company understand a) social media or b) the Kardashian klan? Kris probably pays more bot farmers than Putin does.

    • LAJuice says

      I would say Kendall, but Pepsi. Something about the photo and use of the word “generation”(Pepsi generation).

  2. cupcakecanuck says

    Pepsi with Kendall Jenner was my first thought and then I saw talent. I got no guess now.

  21. cthmpsn18 says

    Female Talent: Selena Gomez

    Company: Coach

    Selena is the most followed person on Instagram and she was tapped to be the spokeswoman for the brand in order to cater to a younger demographic.

  25. MsScream says

    Kendall Jenner & Estee Lauder?
    Estee Lauder’s “The Estee Edit” was a huge flop and was pulled out of Sephora after only a year.

  27. High Steppa says

    Gwen Stefani for L’Oréal? Just a guess based on the previous blind.

    If I had a product for endorsement, it would depend upon the product. I’d look for someone to play a bit on their image or a character they play, maybe tongue in cheek. Like Charlie Sheen for condoms!

  34. KCeagle says

    Selena Gomez = Coach

    I’d sign Margot Robbie for a celebrity endorsement because she’s drop dead gorgeous, classy and talented. Shawn Mendes would be an option for a male celebrity. He’s talented, cute and scandal free.v

  47. thisisannoying says

    Bella Thorne? Girl is grimy, you’d have to be a total idiot to pay her for an endorsement.

  49. Blue_Day says

    Female Talent: Selena Gomez
    Product or Company: Coach

    Knew those followers were fake as seeing as she can’t even sell out her concerts ???

    Optional: I would want Beyonce to endorse my product or any Kardashian/Jenner seeing as their stuff gets bought quite quickly

  50. bangthegong says

    Selena Gomez? She’s known for having the most Instagram followers, but she doesn’t seem famous enough for that to be true. (Like, why not Beyonce or Taylor Swift?)

  59. bluekisses07 says

    This has Kardashian written all over it.

    Thats what you get for dealing with that mess of family.

  60. VeeVeeMaGee says

    Kylie Jenner (already pretty obvious, but “fake followers” was the tip off). Now that she’s pregnant, she’s worthless as an endorser of anything but maternity wear and diapers.

  61. Firebringer says

    Kendall Jenner?
    85.2MM followers (yeah, sure) and a disastrous Pepsi commercial. Sounds like buyers remorse to me.

  63. LC1216 says

    Well…the word talent was used, so it definitely can’t be a Kardashian.

    Selema Gomez? I don’t know…that pic kinda looks like her body type.

  65. shauxnough says

    FT: Selena Gomez
    Co: Coach

    If I had a product, I would want Rihanna to endorse it. She’s in touch with the youth and people my age enjoy her art as well. Im not sure how that would work with older demographics.

  68. ccattwood says

    I would say Kylie Jenner and her makeup but she’s not a “talent”, so…hmmm..maybe Bella Thorne and biore skin care?

  70. NativeAtlantaGirl says

    It ain’t rocket science to determine quality of followers on social media. One would think brands would do a simple check first.

  73. mmorina says

    Selena. Everything about Selena Gomez is a fraud, her fan base and followers has always been contrived because I’m in that age group and can tell you no one was bumping Selena in college and we aren’t doing it post grad either.

    She’s lame. And needs to date famous men to keep her relevant.

  74. ILoveNutella says

    even a blind man can see selena gomez has fake followers.

    it’s so obvious. what has this girl done?

    does not make any sense that someone known to be justin beibers girlfriend has more followers than beyonce. it has to be fake.

  76. gossipreader says

    The company has no one to blame but themselves. Due diligence…they didn’t do their homework.

  78. tiger13 says

    many are guessing selena & coach but I think it’s kendall & estee lauder, b/c it’s emphasizing the younger generation thing… coach isn’t so much an older generation thing, b/c it was really big w/ younger women only 10-15 years ago.

    plus, the estee edit was a noted flop, and in a very similar color scheme to the blue & white worn by the model in the pic, who has a physique more similar to Kendall than Selena

  79. Deeva E says

    You would think companies would do more research and verification on the social media following of potential spokesmen before investing so much money in them. It’s an open secret that some celebs followers are bots.

  80. lookyloo says

    Selena Gomez

    Coach

    They should just sue her as they really do have a legitimate reason to do so. The publicity might be bad but at least it would be interesting .

  81. GoGoYubari says

    K Jenner FTW. Sorry but there is no way she actually has 85M followers. No algorithm can MAKE people buy a product; EL have had her under contract since 2014 and that’s plenty of time to determine whether or not she’s the real deal. SG’s Coach line was launched in 10/2017, still too soon.