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Company Got Duped

[Blind Gossip] This big company paid millions to have this popular young female talent endorse their products. They are really regretting it!

She was supposed to bring their products to a younger generation and her big  social media presence was supposed to help do that. They are not happy with the ROI and they are really unhappy because they found out that a huge percentage of her social media followers are fake. They are locked into a contract with her and they can’t sue her without it resulting in a P.R. nightmare, so they are really, really mad. They feel like they got duped.

BG Note: ROI = Return on Investment.

Similar: This Week She’s Pregnant

Female Talent:

Product or Company:

[Optional] If you had a product, which celebrity would you want to endorse it?

Reader Interactions

Comments

    • I agree. Especially the showing of bralette in the pic.
      I would agree also with cupcakecanuck in the no talent part.

    • Didn’t anyone at this company understand a) social media or b) the Kardashian klan? Kris probably pays more bot farmers than Putin does.

    • I would say Kendall, but Pepsi. Something about the photo and use of the word “generation”(Pepsi generation).

  2. Pepsi with Kendall Jenner was my first thought and then I saw talent. I got no guess now.

  21. Female Talent: Selena Gomez

    Company: Coach

    Selena is the most followed person on Instagram and she was tapped to be the spokeswoman for the brand in order to cater to a younger demographic.

  25. Kendall Jenner & Estee Lauder?
    Estee Lauder’s “The Estee Edit” was a huge flop and was pulled out of Sephora after only a year.

  27. Gwen Stefani for L’Oréal? Just a guess based on the previous blind.

    If I had a product for endorsement, it would depend upon the product. I’d look for someone to play a bit on their image or a character they play, maybe tongue in cheek. Like Charlie Sheen for condoms!

  34. Selena Gomez = Coach

    I’d sign Margot Robbie for a celebrity endorsement because she’s drop dead gorgeous, classy and talented. Shawn Mendes would be an option for a male celebrity. He’s talented, cute and scandal free.v

  47. Bella Thorne? Girl is grimy, you’d have to be a total idiot to pay her for an endorsement.

  49. Female Talent: Selena Gomez
    Product or Company: Coach

    Knew those followers were fake as seeing as she can’t even sell out her concerts ???

    Optional: I would want Beyonce to endorse my product or any Kardashian/Jenner seeing as their stuff gets bought quite quickly

  50. Selena Gomez? She’s known for having the most Instagram followers, but she doesn’t seem famous enough for that to be true. (Like, why not Beyonce or Taylor Swift?)