[Blind Gossip] This multi-hyphenate’s PR team is more entertaining than she is!
They have been working so hard to keep their star from being embarrassed this week that they are just throwing tons of hilarious fictional poop against the wall hoping that something – anything! – will stick.
“They actually broke up earlier this year.” No. They were never really dating at all. That “earlier this year” comment was just an attempt to distance her from her fake boyfriend’s scandal.
“She will not be performing due to production issues.” No. There were no production issues. She just wanted to avoid being seen in public for a while. When the uproar about her cancellation became too loud, those mysterious production issues suddenly evaporated.
“She is dating a minor celebrity. It’s a new relationship.” The only accurate part of that statement is “new.” So new, in fact, that this fake relationship just happened this week!
Here’s what happened: She needed a big distraction from the scandal. They could absolutely not admit that she is involved with her bodyguard, because that would result in its own scandal.
Their solution: a new celebrity love interest!
However, they had four big challenges. 1. They had to find someone really fast. 2. They had to find someone with whom she had some contact in the past year or two (to create a plausible back story). 3. He had to be famous, unattached, scandal-free, and unquestionably straight. 4. He had to be available for the next few months and be willing to latch himself to her in the middle of a scandal.
They went through dozens of candidates in the past few days, but the pickings were very slim. They had to settle, so they got who they got. That’s who she will now be fake dating for the next few months.
So, is everyone talking about her new relationship? Yes, they are! Mission accomplished!
Kudos to her PR team. Seriously. They really earned their money this week… and provided us with great entertainment along the way!
New Love Interest:
Star: Jennifer Lopez
New Love Interest: Maksim Chmerkovskiy from Dancing With The Stars
This fake relationship was a really hilarious public relations move staged by those wacky publicists at Sunshine Sachs. (You might recall that JLo dumped her last publicist, Mark Young, after that whole mess involving her “private performance” for the human rights violating president of Turkmenistan last year.)
Jennifer Lopez hates bad publicity more than almost any celebrity we know. She was just rebounding from the Turkmenistan fiasco when her sexually-confused boy toy Casper Smart got caught up in a transgender scandal in June.
Jennifer needed to distance herself from that mess quickly and decisively. Enter the publicists at Sunshine Sachs and their “Get-JLo-a-fake-boyfriend-STAT!” team. The calls went out: “Do you have a single, unattached, scandal-free, and unquestionably straight male celebrity available immediately and for the next few months of cover? Maksim Chmerkovskiy? Who? Doesn’t matter. Sold!”
Now that a couple of months have passed, there isn’t the need to keep her coupled up, so her PR team can stop pushing the fake relationship and shift to talk about how darn happy she is being single. From The Daily Mirror (edited for brevity):
Jennifer Lopez says she’s happy to be single after three husbands despite well meaning pals
She’s a global superstar with stunning looks and a multi-million dollar fortune but Jennifer Lopez still has to put up with well-meaning friends meddling in her love life.
J.Lo has hardly struggled for dates since she finalised her divorce from Marc Anthony in June. Her relationship with dancer Casper Smart, 27, was shortlived as it emerged he had been swapping flirty text messages with transsexual model Sofie Vissa, 23.
But the diva soon bounced back by stepping out with Dancing with the Stars pro Maksim Chmerkovskiy and choreographer JR Taylor.
Despite this J.Lo has revealed that her friends are determined to find her a new man so she can settle down again.
She says: “My friends are constantly trying to set me up but I’m just not there right now. It’s not something that’s a priority. I have gone from relationship to relationship but, at the end of the day, I am not ashamed of the path I have taken or the lessons I have learned.
“I am who I am and I am human.
“I do what feels right in the moment. And right now it feels good to just be on my own and have some ‘I love Jennifer’ time, which I haven’t done a lot in my life.
In the meantime she will continue doing things her way – just as she did when she took her mother, cousins and children with her on her world tour. “I just try to do things that feel right to me,” she says. “I don’t try to follow or look at what anybody else is doing.
Obviously, one of the things that feels right to her is engaging in fake relationships.
The funniest line of the article is “My friends are constantly trying to set me up but I’m just not there right now. It’s not something that’s a priority.” Riiight. You were “there” and it was a “priority” to date within five minutes of the Casper Smart scandal breaking, but now… not so much.
We told you that the relationship would only last a few months. Sure enough, three months after it began, her relationship with Maxsim was over.
We wish Jennifer – and her leg – well in her next fake relationship and her next three marriages.
Congratulations to VeronicaMarsBar for being first with the correct answer!
And kudos to the team at Sunshine Sachs for a very effective and entertaining campaign! You earned your keep with this one!