[Blind Gossip] Not going. Not going. Not going. Going.
Wait. What happened? Why the change of heart?
Have you seen any photos of these two famous couples together in the past year? No. How about a photo of just the two women together? No. That’s because the first couple is NOT friends with the second couple!
In fact, the female of the first couple goes out of her way to avoid the female of the second couple, because she considers her “trash” (there’s that word again!). “Trash” was really embarrassed when she invited the female of the first couple to participate in an upcoming big event with her and was soundly rejected. She was further embarrassed when the first couple declared that they were not going to go to the event at all.
But then… something changed. A member of the second couple agreed to give a member of the first couple total control over his business affairs. Now, all of a sudden, the first couple IS going to the second couple’s event! That’s because their attendance was part of the business transaction.
The relationship between these two couples is NOT friendship. It’s all business, baby!
This concept also applies to the first couple’s marriage. It’s not about love. It’s about business.
Actually, this concept applies to the second couple’s marriage as well! It’s not about love. It’s about business.
First Couple: Beyonce and Jay-Z
Second Couple: Kim Kardashian and Kanye West
As you now know, Bey and Jay eventually decided NOT to go to Kim and Kanye’s wedding. Here’s what happened:
For several years, these two couples have pretended to be friends. They are not.
We’ve told you before that Beyonce thinks that Kim Kardashian is trash. We’ve also told you before that Beyonce and Jay-Z’s marriage is all about the business. Well, now The New York Post is chiming in to agree with us on both points!:
Inside the crumbling marriage of Jay Z and Beyoncé
Even other celebrities aren’t immune to quality control. It’s not who they hang out with, says the source — “it’s who hangs out with them.” According to the source, they shunned Kanye West and Kim Kardashian’s wedding because it was too low-rent for the Jay Z/Beyoncé brand. “They are guarding like hell their status,” the source says. “Beyoncé wasn’t going to allow a Kardashian to socially climb her. And Jay didn’t want Kanye with Kim — he thinks it’s bad for business. I think Jay lost a little respect for Kanye there.”
The question now is whether to stay married while essentially living separate lives — becoming the Bill and Hillary of hip-hop — or publicly divorce.
Ultimately, it will be about the brand.
“There’s face-saving involved — they don’t want to be looked at like other celebrities out there,” says the source. “They are business people first, entertainers second. Husband and wife comes somewhere down the line.”
Kim was annoyed that Beyonce was rejecting her friendship. She was determined to have Bey and Jay at the wedding, though, and she told Kanye that he needed to make sure that happened.
So the first week of March, 2014, Kanye agreed to let Jay-Z’s Roc Nation manage the business affairs for Donda West, Kanye’s company. THAT SAME DAY, the wedding date was announced. Coincidence? Hell no! Kimye wanted Bey and Jay at the wedding, and that business deal was supposed to solidify their attendance.
However… somebody forgot to tell Beyonce. Whoops. She went ballistic when she found out that Jay-Z had included her in his deal!
They fought. We’ve told you before how crazy their fighting can get (read Fight In The Green Room). Jay-Z even tried bribing Bey by offering her money to sing at the wedding. She didn’t bite, and as you now know, neither Bey nor Jay wound up attending the wedding.
Beyonce did not go to Kimye’s wedding because she thinks that Kim is trash and devalues her (Beyonce’s) brand. Jay-Z did not go because his business relationship with Beyonce is worth much more than his business relationship with Kanye. This was a simple business decision.
Of course, Kim and Kanye (and Kris Jenner) pretended that they didn’t even notice that Bey and Jay were no shows, but boy, they were MAD!
It was a good thing Beyonce and Jay-Z didn’t go. After all, they merely passed on an event best described by The New York Post as “Two jackasses got married in Italy Saturday”:
Like we keep telling you: The relationship between these two couples is NOT friendship. It’s all business, baby!
This also applies to Kim and Kanye’s marriage. It’s not about love. It’s about business!
This also applies to Beyonce and Jay-Z’s marriage. It’s not about love. It’s about business!
Congratulations to Annabelle77 for being first with the correct guess!