[Blind Gossip] You would think that members of the cast of this ensemble TV show would be chastised every time one of them says something incredibly stupid that makes headlines.
Not even close! Every time one of them says something dumb, the ratings shoot up. So, although the producers will discuss the controversy at the next day’s meeting, it’s more to cover their butts than it is to seriously warn the cast. One crew member told us:
We call it the “purposefully stupid” approach. Hire one or two reasonable, intelligent people to pretend that you want to be taken seriously – then hire some who are just dummies with big mouths – and watch them generate headlines!
Similar: Don’t Mess With The Bull
TV Show:
[Optional] Smart strategy?