The old movie studio system used to match up gay stars with beards to improve their marketability. Times haven’t changed much. Two young Hollywood couples are now being employed in such a ruse. The men in each couple are gay, and the girls are the beards. All of them are aware of their roles. There’s an interesting twist coming up, though. Now that the novelty of each couple has worn off, each couple will be breaking up and swapping partners with the other to stir up controversy and to get them back on the magazine covers.