[Blind Gossip] One of the reasons you love blind items is because you want to know who is faking it, right?
Who has fake breasts? Who is in a fake relationship for publicity? Who is faking a feud for a story line?
People aren’t the only ones faking it. You know who also fakes it? Companies.
This food-related company is pretending to change their name. They actually are not. It’s just a publicity stunt. And it’s working, too. Who knew a food story line could make people flip out so easily?
Similar: Ice Cream Girl
[Optional] Did you believe their publicity stunt was real? Did you think it was a good business move?
You can stop “flipping out” now, because IHOP is not changing its name to IHOB!
We told you it was a publicity stunt, and, indeed, it was.
From Associated Press:
Shocking! IHOp acknowledges it faked IHOb name change
IHOP has come clean.
The pancake chain has acknowledged that a name change announced last month was just a publicity stunt to promote its hamburger menu.
The company best known for its breakfasts already had burgers on the menu but had started using the IHOb name on social media, its website and for in-store promotions to draw attention to a new line of burgers made of Black Angus ground beef.
On Monday, it was back on social media, this time to promote a pancake deal tied to IHOP’s 60th birthday.
On Twitter, the company said, “That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers).”
The publicity stunt DID work, as IHOP sold four times the number of burgers it usually sells during the first week of the promotion.
If you are a pancake fan – and can forgive them for temporary chaos around that fake name change – you can get a short stack at IHOP for only 60 cents on July 17th.
Congratulations to Gemini1993