[Gawker] Why I Lie: A PR Guy Comes Clean
One of the toughest jobs of a publicist is learning how to lie. It’s the one thing about my career that keeps me awake at night. I’m not looking for sympathy—I chose this profession. But as some of you know, it can be a dangerous circle, telling lies to keep other lies intact.
Sometimes I lie to my client’s friends, or his wife, or his girlfriend, or his other family members. Quite often, I lie to the public. [Read more…]