[New York Post] Which recently nominated Oscar director loudly groused in a high-level meeting about being frustrated with his Hollywood agency by yelling: “They should be called Caan’t! Caan’t, Caan’t, Caan’ttttttt!”?
Film for which he was nominated:
Yikes! Someone sure isn’t happy with CAA! In a marketing move piggybacking off of this blind item, placards with the word “CAAN’T” popped up in Los Angeles today. From Deadline:
There’s a blitz of anti-CAA ads up everywhere at LA’s Century City Mall today. The placards with CAA’s signature red-with-white lettering reads “CAANT” are splashed everywhere at the mall, which is two blocks away from the talent agency’s headquarters. CAA just heard about the ads, which popped up this morning starting in the popular Food Court, and is asking Westfield Century City where they came from. Westfield management isn’t talking yet, as they’re scrambling themselves to find out what’s going on. On-site mall management told Deadline that 78 ads have been taken out.
Rival agencies around town are denying they had anything to do with the campaign. A website, CAANT.com, has emerged showing on its homepage only a recent Page 6 item from the NY Post. It refers to a “recently nominated Oscar director” who “loudly groused in a high-level meeting about being frustrated with his Hollywood agency by yelling: ‘They should be called Caan’t! Caan’t, Caan’t, Caanttttttt!?’” One rival agency tells Deadline that director was David O. Russell.
While we don’t know if David O. Russell is, in fact, the director in question, the ads are certainly a very bold statement by someone unhappy with CAA!
According to Deadline:
WME was responsible for today’s “CAANT” ad attack against rival CAA. The William Morris Endeavor agency will not comment publicly. But an insider just broke silence and told Finke: “We thought it was funny. So we put it up. Someone did a logo here and arranged for the ads to go up around town, not just in Century City Mall but in other strategic places. We also arranged for someone to wear a “CAANT” T-shirt on this morning’s Today Show. Everyone takes themselves too seriously. Have some humor.”
Riiight. We’re sure that everyone at CAA found this really funny.
The payback for this little stunt should be very interesting. Watch your back, WME!