[Pink Villa] Recently there has been a lot of buzz about a certain actress, about to make her second comeback, demanding pots and pots of money for her endorsement deals.
However, it has been discovered now that it was actually her talent management agency that was to be blamed for the industry’s ‘pricey’ perception of her.
A source says, “The actress had hired a new agency to take care of her brand endorsements. Recently when a construction company wanted her as their brand ambassador, they approached her agency. But the figures they quoted as her fees ran in a couple of crores. It forced the company to withdraw their offer.”
However, after a few days the company decided to approach the actress directly and was even more stumped when the figure she quoted for the endorsement was only in lakhs. They informed her duly of her agency’s act and the actress apparently was mighty pissed.
The source adds, “She might just fire her agency as some of her other brands too have decided not to renew their contract with her. She wants to sign more and more deals, as she wants to be noticed. But her agency’s approach is actually working against her.”
BG Note: Crore is Southeast Asian slang for 10 million in currency