[Blind Gossip] Remember that scene in Legally Blonde where Reese Witherspoon goes to get the alibi of Ali Larter’s character? It turns out that the aerobics queen would rather have people think she offed her husband than know that she got liposuction.
With that in mind, let’s talk about this celebrity’s troubled marriage. The public fights will be about egos and money and infidelity. The private fight is the real one. It’s all about the wife’s rampant eating disorder. The wife is purging multiple times every day, and the husband can’t take it anymore. It’s making her ill and it’s completely stressing him out. Most importantly, he doesn’t want that kind of sick behavior around their impressionable child/ren. However, if they talk about the real problem, will the brand be destroyed, and does the fortune go with it? Quite the conundrum.
It’s Bethenny Frankel!
The chef and Skinnygirl brand guru didn’t get to be a skinny girl through good genes or healthy living. The author and former cast member of “Real Housewives of New York” and “Bethenny Gets Married”, has mentioned her disordered eating in the past. From Us Weekly:
“I spent my entire life being obsessed with dieting,” the Bravo reality star told Us in 2011. “Binging and then fasting or starving. Forbidding everything. That’s how I used to be: up and down 5 pounds every single day, to the extremes. My metabolism was totally wrecked.”
That’s fine… except that she skips the part where where she admits that her disordered eating continues to this day. It is a major source of tension in her marriage to Jason Hoppy. Jason seems like a nice normal guy (although we don’t know him personally), and can’t put up with it anymore. And he certainly doesn’t want an obsession over weight to damage their young daughter’s self-esteem.
Bethenny rarely wears her wedding ring anymore. On her website, there are tons of mentions and photos of daughter Bry… but no mentions or photos of Jason. She Tweets multiple times a day, and in her last 100 tweets, she mentions her daughter Bryn a dozen times. She only mentions Jason once, in response to a follower’s inquiry (Q: “Where’s Jason?” “A: Away on a golf trip”). Yes, we hear that Jason is away on a lot of golf trips lately.
Will they talk about her eating disorder during the divorce proceedings? Definitely not. Because there are two big brands at stake here: Bethenny Frankel and Skinnygirl.
Public admission of an eating disorder would definitely hurt her personal brand as a “healthy foodie”. Would women really continue to buy books titled Naturally Thin: Unleash Your Skinnygirl and Free Yourself from a Lifetime of Dieting from a woman with a serious eating disorder?
As far as the Skinnygirl brand is concerned, Bethenny sold the spirits division to Fortune Brands’ Beam Global Spirits and Wine, but she retained the brand name to use on other products. The entire Skinnygirl brand would be in jeopardy if Bethenny’s personal brand suffers.
There is a lot of money at stake here (upwards of $100 million). If he is smart, Jason will keep his mouth shut about the eating disorder, take his half of the fortune, continue to co-parent their daughter, and find someone who genuinely leads a healthy life.
Congratulations to ChiBadger, who was first with the correct answer!
Bethenny Frankel has just announced that she and Jason Hoppy are separating. From The Associated Press:
Bethenny Frankel and husband Jason Hoppy separating
From ASSOCIATED PRESS
Last Updated: 3:02 PM, December 23, 2012
LOS ANGELES — Bethenny Frankel and husband Jason Hoppy are separating.
The 42-year-old TV personality, chef, author and entrepreneur told The Associated Press Sunday that the split brings her “great sadness.”
“This was an extremely difficult decision that as a woman and a mother, I have to accept as the best choice for our family,” Frankel said. “We have love and respect for one another and will continue to amicably co-parent our daughter who is and will always remain our first priority. This is an immensely painful and heartbreaking time for us.”
Frankel and Hoppy were married in 2010 and have a daughter, Bryn, who was born that same year. The couple’s courtship and marriage were documented in two reality series, “Bethenny Getting Married?” and “Bethenny Ever After…” Frankel gained fame as a star of “The Real Housewives of New York City.” Since her stint on the Bravo show, she has written four books, released a fitness video and founded her Skinnygirl line of cocktails, shapewear and nutritional supplements.
She launched a talk show, “Bethenny,” over the summer that is set to air nationally on Fox stations in 2013.